SUMMARY/OBJECTIVE
A leader and proven professional seeking a full-time permanent Marketing position that will apply 14 yrs. in
B2C/B2B initiatives; maximizing communication & research tools while utilizing traditional & digital tactics.

EXPERTISE & ATTRIBUTES
•   Building Successful Brands & Relationships	•   Excellent Communicator: English/Spanish
•   Skilled Media Planner & Market Researcher	•   Create Written, Visual & Multimedia Content
•   Developing Creative Marketing Concepts,	•   Digitally Savvy: Social Media, CMS Software,
Promotional Partnerships & Business Solutions	Photoshop, Google Analytics, Salesforce CRM

ADDITIONAL BACKGROUND
•   Member, ESPN Employee Resource Group	•   Employee, New Britain Parks & Rec Dept.
•   Employee & Volunteer, Pathways/Senderos NB	•   Recipient, City of New Britain Youth of the Year

Digital Marketing Specialist; Full-Time

Primary achievements include improving CRM system; managing web content/design; growing social
media; developing corporate communications; executing 18 trade shows, generating 400+ leads

Marketing Manager; Full-Time

Sales Associate

•   North Central Division 2013 Team GEM Award recipient (commitment to operational excellence)
•   Pre-sales support include client prospecting, market research, sales materials, media buy proposals
•   Trained/nurtured employees on multiscreen products, advertising solutions, and selling techniques

Media Planner; Full-Time, Local Ad Sales

Promoted to continue leading multicultural education and programming awareness, creating network
demand in key markets and helping grow ESPN Deportes' U.S. cable TV distribution from 3.1M to 7.4M
•   Managed $6.4M in affiliate sales/marketing materials, promotions, campaigns, and sponsorships
•   Coordinated over 25 national ESPN Deportes Hispanic events and activities across top U.S. markets

Carlos Puente: in Southington, CT

Carlos Puente

Southern Connecticut State University

Tunxis Community College