Carlos Sanchez Rodriguez: Brand Marketing Coordinator in LA, CA
Carlos Sanchez Rodriguez
Brand Marketing Coordinator
LA | United States
Skills
No information
Interests
Advance skills
And extensive and detailed knowledge in microsoft office and navigation tools
Mac platforms
Art and designs
Video and photo. full activist and passionate lover of the action sports
Bicycle technology
Industries
Bike
Lifestyle
Moto & Powersports
Outdoor
Surf
Work experience
Trek Bicycle Corporation
Brand Marketing Coordinator | 07/2014 - Current
Trek Market Share Analysis D.R.I. (program coordinator)
Trek University D.R.I. (program coordinator)
Trek Precision Fit (program coordinator)
Retail and Costumer Services and Trek CI Retail support (training program)
Special Events such as Trek Mexico Ride Camp & DownTaxco (Int DH Race)
Trek Bicycle Corporation
Trek University DRI Mexico | 08/2014 - Current
Bodhi Custom Cycling & Outsourcing
Project Manager & BodyGeometry Fit Technician | 01/2014 - 06/2014
Sale’s forecast consultant for Grupo Eurogermano; exclusive distribution "Mexico" (Ceepo, Basso, Simplon, Drössiger, Rotwild, Campagnolo, Lightweight, 3T Cycling, Xentis, Rotor, Selle San Marco, Sailfish and NW Northwave)
Marketing consultant for Grupo Eurogermano
Translations of product´s description, technologies and product´s specifications for; 3T Cycling, Ceepo, Drössiger, Lightweight, Rotwild, Basso and Simplon. (Spanish)
Art & Design: Bodhi Custom Cycling & Outsourcing concept development and CI
Layout and visual merchandising update project development for “AB Ciclismo” Specialized elite store and opening-launch layout and visual merchandising project development for “Bike Center” Trek silver store.
BodyGeometry Fit Technician for “Bodhi Custom Cycling & Outsoursing”
Top #1 World Championship Duatlon (bike & swim) 16 to 19 years old, Spain 2014 / Georgina Herrera
Top #2 X-Terra Triathlon National Championship Elite, Mexico 2014 / Alejandro Ibarra
Top #2 MTB XC National Championship Master 30, Mexico 2014 / Victor Gerardo Mendez
Top #5 IM Full Distance National Elite Athlete, Mexico / Abraham Viramontes
4 to 5 enthusiastic and/or competitive riders per week fitted
Tyresö Cikelmagasine
Inside project coordinator TCM and Corratec Sverige | 06/2012 - 08/2013
“TCM” Specialized Elite Store, sales and purchase resources management (suppliers B2B’s and inside initiatives), Spz Elite Store Project; store’s floor and storage layouts, retail’s and TCM’s custom projects coordinator, BodyGeometry Fit Technician, marketing collaboration, art and design, Team TCM DH & All Mountain project developer and coordinator (Kangas Brothers),
MG Intertrade (EVS - Sports Mexico)
- Business & Marketing plans developer for EVS – Sports Mexico | 11/2011 - 06/2012
National bran launch Jun 2012 at the best 10 IBD pro-shops, also at 20 stores of Deportes Marti Group, initial operation USD $160,000 – monthly operation USD $75,000 , marketing starting points, one sponsorship program development,
Teknobike (Felt, BMC, Marin, Sram, Louis Garneaou, Crankbrothers, Saris & Cycle Ops)
- Business & Marketing plans developer | 01/2011 - 11/2011
Exclusive Distribution contracts: BMC, Felt, Marin, (Germany and Vegas)
Long-term distribution contract with Luis Garneau, Saris and Cycle Ops, X-Pedo
Tribu (Giant, Merida, Maxxis, Spiuk)
Project Manager | 08/2010 - 12/2010
-Build action plan for Concept Store for Giant & Merida Bicycles Mexico, DF
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs
Teknobike (Trek, Gary Fisher, Bontrager, Lizard Skins, Rav-x, X-Pedo)
Project Manger | 06/2010 - 07/2010
-Build action plan for Concept Store for Trek Bicycles Saltillo, Mex
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs
Specialized Bicycle Components
Retail Service Manager Mexico | 10/2009 - 07/2010
- Ensures brand and visual merchandising consistency and brand standards are upheld within the assigned territory
- Build action plan for Concept Stores
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs for Specialized Mexico Marketing
- Art & Designs for Fox Racing Shox Mexico - Magazines
- Spz Demo Ride Assistant
Troy Lee Designs
TLD Mexico | 03/2009 - 09/2009
Quiksilver
Marketing and Sales Associate Central & North Territories | 08/2008 - 11/2008
Reef Mexico
Senior Marketing Consultant | 01/2006 - 07/2008
Special Assignments
Personal | 01/2003 - 01/2006
- 2014 Eurogermano’s Mexico distribution plan - Mexico
Plan developer; Ceepo, Simplon, Rodwild, Drosigger, Lightweight, Campanolo
- 2011 2012 Jamis´ international products launch New York - US
Ecobikes Mexico Consultant
- 2010 2011 Specialized BC - Dealer Event Keystone (Int & US) - US
SPZ International Retail Services Staff
- 2010 2011 Specialized BC - Dealer Event Bahi (Latin-America) - Brazil
Retail Service Coordinator
- 2006 Mexican Surfing Federation
Marketing Consultant for specific events
Nacional mexicano de Surfing, Ixtapa, Mexico Sep-06 - Mexico
ISA World Surfing Games, Huntington Beach, California Oct-06 - US
Mexican Surf Fiesta, San Miguel Beach, Baja California Oct-06 - Mexico
- 2003 Sam Sullivan Disability Foundation - Canada
Volunteer for the 2003 Access Challenge in the Garibaldi Provincial Park, (Adventure Race)