Carly Forster: in Huntington Beach, CA

Spearhead social media and content strategy from scratch and execution of marketing and e-commerce strategies across social, blog, email, YouTube, and web, leading to 8.19% growth across all social channels and 2.15% conversion rate in H1 2020. ? Lead Social Media Committee comprised of INTO THE AM, IHeartRaves, and EmazingLights brands to collect and analyze data to improve digital and social media strategies. ? Strategize and execute organic social plans to spread brand awareness, resulting in a 13% increase in overall reach rate and 1% increase in overall engagement rate in H1 2020. ? Create editorial and visual content via copywriting, Canva and Lightroom; outsourced content via content creator and brand ambassadors.

Manage social media planning for execution of marketing and e-commerce strategies and community management, leading to 15% growth on Instagram and 5%+ overall growth across all channels in 2019 ? Strategize and spearhead both seasonal and ongoing campaigns across social channels including Facebook, Instagram, Twitter, and YouTube. ? Collect and analyze data from various social analytics platforms to improve digital and social media strategies. ? Execute content and posting analysis across channels to identify top performing trends, increasing overall engagement by 51%+ YOY. ? Strategize and execute paid media plan to gain brand awareness in key emerging California markets, leading to a 940% increase in new California followers YOY.

Expand social media presence by creating and maintaining a social content calendar and translating data from Facebook Insights, Twitter Analytics, Instagram Analytics, and Sprout Social, increasing total followers by over 100%. ? Lead blogging efforts for La Brea Bakery and Otis Spunkmeyer brands across social media channels to drive brand awareness and growth. ? Execute influencer partnerships in defining target markets on an evergreen and campaign basis to increase brand awareness. ? Create and distribute monthly email newsletters for La Brea Bakery brand with a 21% average open rate (5% above the industry average).

? Initially hired as a Junior Marketing Intern and promoted to Marketing/Content Manager. ? Deployed web content strategies that achieved 2k views and an 11% conversion rate. ? Expanded social media presence and maintained content on Twitter, Facebook, LinkedIn, Reddit, and StockTwits. ? Established relationships with high-profile financial bloggers to secure product and company exposure.