Fashion

Lifestyle

Outdoor

Skate

Streetwear

Surf

Swim

Yoga

Health & Fitness

- Responsible for leading design agencies and creative teams in the successful creation
and production of the Sally Hansen brand redesign, inclusive of a new visual identity,
voice, messaging and brand book driving consistent design across all channels.

- Drive and oversee photo and video shoots for print and digital production and lead
selection of photographers, location, models, styling and talent for brand campaigns
and seasonal creative assets, as well as create photoshoot briefs and concepts.

- Manage the artistic translation of the brand’s creative briefs and marketing plans across all branded collateral inclusive of print, packaging, merchandising, e-commerce and digital into a creative, trend focused brand experience for the consumer while driving sales.

- Partner and align with marketing, merchandising, digital/e-commerce, product and packaging development and supply chain teams to develop and maintain innovative and seamless communication ensuring timely and cost-effective design and production while ensuring they are ‘on brand’ and creatively excellent at all times.

- Provide leadership and mentoring to the senior designers and junior team members, including guidance on design strategy and time management as well as constructive feedback and approvals on designers’ projects to help them create their best work.

- Advise the product development and marketing teams on new innovation and design trends in the fashion, cosmetic, technology and pop culture categories leading to the development of new business franchises. 

Global Senior Creative Brand Manager for Sally Hansen

- Work with creative director to conceptualize, design and manage development of all primary and secondary packaging for new products, line extensions and gift sets as well as the supporting in-store merchandising displays resulting in production-ready files, visual identity guidelines, toolkits, design templates and communication pieces for both global and local markets.

- Review and oversee development of artwork mechanicals, comps, renderings, retouching and print production with close attention to detail and knowledge of print specifications, treatments and components to meet project objectives.

- Display strong project management, organization and communication skills to work efficiently and effectively under pressure, developing creative design within tight deadlines while multi-tasking.

- Grew the brands social media following and boost sales as a certified nail artist by creating on-trend nail art looks used for merchandising, digital and web to educate the consumer and encourage Sally Hansen purchases to achieve salon looks at home.

Senior Designer

- Create innovative packaging inclusive of branding, structure and supporting graphics while ensuring designs meet the overall strategic objectives and goals of the client, such as Oreo, Stolichnaya, Bacardi and more, for a successful conceptualization, development and execution of a design.

- Lead junior design team members and work closely with directors, inspiring and challenging each other in the initial creative/conceptual process to drive better design work.

- Prepare and present sketches, renderings and various artwork involving digital and freehand drawing and lettering for primary, secondary and promotional packaging. 

- Define print specifications and finishes that meet the clients budget for files ready for production turn over. 

- Expanded typographic, color, composition, and layout skills as well as an eye for photography in the lifestyle and high-fashion categories with retouching capabilities.

Find out detailed information about Carly Hayes Mankowski,  in Newport Beach, CA

Carly Hayes Mankowski: in Newport Beach, CA

Carly Hayes Mankowski

Fashion Institute of Technology