Fashion

Lifestyle

Multi-faceted marketing leader with diversified experience at Fortune 1000 and mid-size companies and a positive track record in building brand recognition and sales momentum for consumer fashion accessories, travel lifestyle goods and the wireless telecommunications sector. Experienced in leading global brand marketing operations conceptualizing global marketing guidance based on brand positioning, consumer insights and growth goals. Well versed in leading multi-channel Go-To-Market strategies, developing and delivering demand generating integrated consumer communication across paid, owned, earned and shared mediums grounded in validated consumer and marketplace insights. 

Recruited to establish the company's first marketing office and modernize its portfolio of heritage brands, making them relevant for the next generation. Oversaw all marketing – strategic planning, consumer insights, e-commerce, data analytics, customer journey, digital and social media, PR, creative and communications. Brand leader, leading the transition from a luggage company to a house of distinct travel lifestyle brands. Goal was to drive 20% YOY growth and increase penetration of D2C online channel.

VP of Marketing

Retained to lead marketing for the Skagen brand: integration within the Fossil organization, rebranding, positioning work - new product category launch, opening of new retail stores, consumer insights - global marketing guidance, GTM plans. Goal was to modernize, expand and reposition Skagen from a watch brand to a Danish lifestyle brand with the objective of growing to $1 billion in 5 Years. 

Global Marketing Director

Developed results-oriented brand marketing strategies for a complex multi-channel business model. Managed a dynamic marketing organization including New Product Development, Brand Marketing / Brand Activation, and Creative Services. Led execution of multi-million dollar marketing budget that resulted in top line growth and movement into the Top 10 Watch Brands in the affordable category based on volume shares.

Group Marketing Director

Managed New Product Development from inception to launch, leading innovation projects through R&D, Sourcing, Compliance, Design, Development, Production, Sales and Marketing; Led design & development for watches, jewelry and sunglasses and directed Product Managers to specific needs in the assortment, leading sales from $30 million to $66 million (22% CAGR).

Product Development Manager

Managed channel support and marketing communication projects. Responsible for development and execution of channel support strategies generating brand awareness, and sales growth with key accounts. 

Manager Channel Support & Marketing Communications

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Carmen Negrea: in Seattle, WA

Carmen Negrea