Carmen Negrea: in Seattle, WA
Carmen Negrea
Seattle | United States
Skills
No information
Interests
No information
Industries
Fashion
Lifestyle
Work experience
Ricardo Beverly Hills
VP of Marketing | 09/2015 - 02/2020
Recruited to establish the company's first marketing office and modernize its portfolio of heritage brands, making them relevant for the next generation. Oversaw all marketing – strategic planning, consumer insights, e-commerce, data analytics, customer journey, digital and social media, PR, creative and communications. Brand leader, leading the transition from a luggage company to a house of distinct travel lifestyle brands. Goal was to drive 20% YOY growth and increase penetration of D2C online channel.
Fossil Group
Global Marketing Director | 07/2012 - 09/2014
Retained to lead marketing for the Skagen brand: integration within the Fossil organization, rebranding, positioning work - new product category launch, opening of new retail stores, consumer insights - global marketing guidance, GTM plans. Goal was to modernize, expand and reposition Skagen from a watch brand to a Danish lifestyle brand with the objective of growing to $1 billion in 5 Years.
Skagen Designs
Group Marketing Director | 07/2007 - 07/2012
Developed results-oriented brand marketing strategies for a complex multi-channel business model. Managed a dynamic marketing organization including New Product Development, Brand Marketing / Brand Activation, and Creative Services. Led execution of multi-million dollar marketing budget that resulted in top line growth and movement into the Top 10 Watch Brands in the affordable category based on volume shares.
Skagen Designs
Product Development Manager | 03/2003 - 07/2007
Managed New Product Development from inception to launch, leading innovation projects through R&D, Sourcing, Compliance, Design, Development, Production, Sales and Marketing; Led design & development for watches, jewelry and sunglasses and directed Product Managers to specific needs in the assortment, leading sales from $30 million to $66 million (22% CAGR).
Vodafone - Connex
Manager Channel Support & Marketing Communications | 08/1997 - 02/2002
Managed channel support and marketing communication projects. Responsible for development and execution of channel support strategies generating brand awareness, and sales growth with key accounts.