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• Digital creative design for web, mobile, presentations and other digital products
• Collaborate with cross-functional design, development, and business teams to ensure
all aspects of user experience display consistency
• Delivery of multiple conceptual directions, campaign assets, and retrospectives on project work
• Partnered with multi-disciplinary teams to deliver industry-leading work
• Envision and build the brand, reinventing it to grow with audience and impact
• Highlights: Individual ownership for Jade card program targeted to exclusive high level clientele
helping build the brand and broaden customer base
Included email campaigns, event invitations, direct mail, all supporting client retention

Graphic Designer

• Guide, mentor, manage and nurture creative team
• Create and manage budget based on forecast and target metrics
• Ensure quality and brand consistency
• Lead creative to conceptualize and develop compelling integrated marketing campaigns
and brand awareness
• Direct and manage the development and execution of all creative assets including print, digital,
collateral, point-of-purchase materials, sales materials, video, and other assets as needed
• Liaise with interdisciplinary teams to maintain overall production schedule and to create systems
for improved workflow and communication
• Develop and oversee timelines, deliverables, and creative budgets and expenses
• Highlights: Creation of exclusive partnership with outside businesses to increase brand awareness
Co-op advertising, cross marketing, increased sales, growth of client base

Additional Experience
Craftworks - Creative Director, Principal
• Marketing and business development strategies
• Brand development and positioning
• Digital creative design for web, mobile, mockups, presentations and other digital products

Advertising Studio Manager

Find out detailed information about Carol Craft,  in Valley Center, CA

Carol Craft: in Valley Center, CA

Carol Craft

Art Center College of Design

Pasadena City College