Carolina Echenique: in San Clemente, CA

Responsible for daily look and feel of the website. Reporting & Analytics - Managing website analytics and track product performance on a daily/weekly/monthly basis to team and partners also providing a weekly forecast of Ecommerce performance to plan and LY to the broader team. Running monthly product selling reports and work with the Merchandiser to identify key product growth opportunities. Track return, reasons and reviews. I analyze sales and understand buying habits, product preferences, seasonality shifts, etc. Inventory Management & Buying - Managing our ECOM stock on a weekly/monthly basis ensuring sufficient levels of inventory for any email/social/marketing pushes. Managing seasonal size scales for our ECOM stock. I work with Brand & Digital content coordinator on social posts to advise changes in content strategy based on sales/inventory. Responsible for uploading new products seasonally and creating each product with images, descriptions and tags. Website Merchandising & Personalization – Managing website overall look and feel including homepage, PLP, and PDP to align with seasonal marketing campaigns. Managing merchandising all pages using sorting rules, conversion, top-revenue logic and newness to drive sales and click-thrus. I ensure that products are current and complete. Continuously identifying to ways to merchandise and categorize products to improve customer experience. I partner with ECOM Director, IT, Merchandising and Marketing to leverage insights, looks, and releases. Marketing Collaboration – Managing photoshoots to ensure we are getting all our ECOM needs as well as extra content for PDP’s, Email marketing and digital marketing. Work with Graphic Design lead to advise changes in content/email strategy as well as reviewing emails prior to send. Assisting with influencer campaign and small photoshoot needs by selecting product / quick turnaround needs. Wholesale Collaboration – Assist in managing our drop ship program. Onboarding retailers, ensuring their online catalog is up to date with selected products, images, descriptions.

Managed and led a diverse team of 15 individuals, promoting a positive, productive, efficient, and energetic working environment. Established daily production, performance, and sales goals for Spyder Surf-Hermosa and worked proactively to ensure quotas were met as frequently as possible. Solely responsible for managing team, sales, ordering, and customer satisfaction for all high-end and custom/specialty merchandise purchases. Responsible for maintaining current product levels via a strict and efficient inventory management system. Skills • Business Savvy – heightened skills in advertising and sales, expertly resourceful, and powerfully persuasive • Customer Service Guru – unparalleled people skills, flourishes in high-stress environments, and is very flexible • Exceptional Work Ethic – great attention to detail, highly reliable, extremely hard working and ambitious, a natural leader • Advanced telephone skills and a wealth of experience with MS Office, Retail Pro, and Full Circle

Apparel specialist. Maintained knowledge of current promotions, policies regarding payment and exchanges, and security practices. Placed special order. Recommended merchandise based on customer needs. Operated a cash register to process cash, check and credit card transactions. Helped with receiving and processing shipment. Leader to new hires and rest of team.