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Design - Graphic

Senior Graphic Designer | Rip Curl

Creative & Design

THE SPARK---
My designs have an electric style with heavy surf, skate, rock & roll influences.

THE PROCESS---
My approach is to work closely with a client to understand the company, goals, and brand "attitude". Together, we’ll create a design strategy that can be applied to all platforms and products.

THE RESULT---
Giving a brand a unique attitude encourages personal engagement and involvement from users and builds an authentic and loyal following.

I'M AVAILABLE---
Hey! I'm Caroline Campbell, a freelance graphic designer specializing in cool & captivating layout design. I’m based in Encinitas, and am available for both in-house and virtual consulting.

Crafted marketing materials for in store displays across 300 accounts and Rip Curl stores, maintaining a cohesive brand identity throughout all locations. Oversaw the entire process of in studio and lifestyle photography, from selection and editing to file management within a digital asset manager system. Developed eye catching email designs for collections and regular distributions, leveraging Campaign Monitor to boost engagement and drive sales.

Created compelling ad sets tailored for Facebook, Instagram, email, and SMS platforms, effectively reaching our brand's target audience and boosting sales. Produced and coordinated the execution of 10 catalogs annually across three divisions, ensuring alignment with global standards and meticulous project management.

Led the strategic enhancement of the visual format for Elastic Suite and related assets, enhancing user experience and optimizing efficiency.

Senior Graphic Designer

Directed diverse design projects from concept to completion, handling both print and digital catalogs while ensuring consistent brand visuals. Managed content creation across various marketing channels, crafting eye catching graphics for retail stores and wholesale needs like banners, stickers, and more. Coordinated smooth installations at retail outlets and trade shows for on time deliverables. Additionally, took charge of event setups, supervised online product imagery, and collaborated on engaging social media ads. Oversaw packaging design for multiple product lines and special collections to maintain a unified brand presentation.

Senior Production Artist

Generated, prepared, and fulfilled POP art requests for online and retail stores, catering to sales representatives nationwide. Conducted clipping, retouching, color editing, and artwork integration for men's and women's apparel images destined for both ecommerce platforms and seasonal printed catalogs.

Designed weekly email campaigns aligned with company style guides and crafted print and digital promotional advertising for national events.

Freelance Graphic Designer

Designed tailored print materials for a diverse clientele of over 250 individuals, spanning professional athletes, celebrities, and corporate executives. Managed the end to end process of order fulfillment, ensuring timely delivery of marketing materials, business cards, brochures, and framed photographs.

Collaborated closely with lead photographers on a one on one basis, contributing expertise in editing, retouching, color correction, and meticulous file organization.

Lead Graphic Designer & Production Manager

Contracted for 2 weeks to help update new branding on print informational brochures, chapter logos for digital / print use and new online apparel pieces.

Crafted extensive 40+ page downloadable PDFs and weekly educational worksheets using InDesign, accumulating over 3,000 downloads. Produced cohesive social media marketing materials distributed across various platforms including Facebook, Instagram, Pinterest, WordPress, and Newsletters.

Demonstrated autonomy in determining brand identity, providing art direction, and executing creative layouts and typography designs

Contract Graphic Designer

Find out detailed information about Caroline Campbell, Senior Graphic Designer | Rip Curl in Oceanside, California

Caroline Campbell: Senior Graphic Designer | Rip Curl in Oceanside, California

Caroline Campbell