Caroline Cha: Co-Founder in , CA

• Raising awareness on global issues by fostering the development of self-sustaining communities. • Outreach to multiple organizations that align with our mission and values to create everlasting partnerships. • Create content to promote through various social media channels. • Manage and maintain all aspects of website, elementalaffairs.org. • Oversee all financial functions within organization.

•Managed and implemented field marketing strategy and initiatives while adhering to annual budget. • Sourced regional brand partnerships and influencers to promote ZICO and recruit consumers within the category. • Connected field marketing activity to retail while supporting regional sales team to achieve business goals through ROI evaluations. • Recruited, managed and developed full time, seasonal and agency marketing staff.

• Closely managed annual budget over $150k and all in-market assets. • Oversaw lifecycle of events including sourcing, negotiating, contracts, onsite logistics, etc. • Built and maintained relationships with local brands and influencers to reach target demographic. • Provided monthly recaps and reports to sales and brand counterparts.

• Hired, trained and managed team of brand ambassadors. • Managed master calendar and event logistics including sourcing, pre-event, event set-up and break down. • Surpassed in-store demo goals by 161% and sample distribution goals by 130% 2 months prior to year’s end.

• Curated content and integrated campaigns for NatureBox blog including copy, digital assets, and execution across all social platforms while measuring reach using Google Analytics and other metric reporting systems. • Events team member – plan and execute all internal events with allocated budget of $100k/year.

• Provided support for various areas of business operations including but not limited to: Marketing/Communications, Human Resources, Finance, IT. • Coordinated and executed internal/external events and offsites including planning, logistics, and vendor contracts.

• Created onboarding program for new employees and executed guidelines for training module while maintaining updated data management processes. • Provided direct support to President’s Club agent managers and their sales teams to succeed in meeting and surpassing monthly quotas.