Caroline Steel: Founder, Web Designer in Kensington, MD

Summary: Founded a web design company for literary creatives and managed website stack from code to content - Rapidly built client base, formulated business plan, and generated 5-figure profitability - Strategized with clients to align content and aesthetics with website, brand, and business goals - Synthesized web data from Google Analytics to optimize site design and lead conversion

-Communicated and worked in lockstep with guide team and base staff to organize/lead detail-oriented trips, mitigate risk, and coordinate rescue, often in chaotic environments -Evaluated guest ability, mindset, and learning style to strategically deliver memorable experiences -Engaged guests with vivid storytelling: relating river/regional lore, history, ecology, and humor

Main portfolios: artificial intelligence, hybrid & gray zone warfare, defense acquisition, defense strategy - Lead internal & cross-departmental briefings on analytical tools (Google Search Console) and process automation (Powershell mail merge scripting) - Synthesized performance indicators from Google Analytics, Google Search Console, Sprout Social, and other sources, into visual project/event reports, to demonstrate partnership value - Coordinated FD webpage redesign: analyzing website data and incorporating stakeholder input - Edited report; titled and designed webpage for Eye to Eye in AI report - Developed digital engagement strategy for Nexus 22 symposium: coordinated graphic production and designed a social media and live-tweeting action plan. The day of the event, Twitter engagement was 8x higher than any other day the same month - Proposed, coordinated, and geocoded Russia-Ukraine Military Assessment map (over 133,000 views)

Summary: Lead introductory clinics on backcountry splitboarding, snowboarding, and winter safety - Thought laterally by communicating lessons via games, analogies, and lighthearted competition

Summary: Developed research proposals and wrote articles around hybrid warfare and transnational threat - Authored meticulous analysis on the Iran Threat Network, featured in CEO’s newsletter - Generated engaging maps & models based on quantitative inputs and geodata - Optimized SEO to yield first page results for articles, keywords “Iran Threat Network” and “Hyperwar”

Summary: Lead clients down class III-IV whitewater, working with teammates to maximize safety and fun

Summary: Spearheaded social media initiatives, amplified voice, coordinated digital logistics - Crafted digital strategy from the ground up: re-designed website to maximize user experience & conversion, formulated social media strategy to amplify voice & brand, and produced regular content - Supervised intern, scheduled meetings, and interfaced with agents & clients

Summary: Organized events, collected & analyzed marketing data to assess outcomes, directed campaigns - 336.85% increase in social reach and 150% increase in user acquisition - Developed social strategy: designed campaigns, wrote content, produced graphics - Negotiated free screening of Women's Adventure Film Tour; organized event; wrote campaign report - Built business relationships with local organizations: managing pipelines & measuring outcomes - Developed venture initiatives, including an expedition-planning program & community space

Summary: Formulated digital strategy, set goals, and evaluated outcomes for the 20th Anniversary Gala - Spearheaded 175% increase in user engagement on social media - Produced effective paid social ads by identifying & targeting audience segments