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animal welfare

Charismatic and confident public speaker
Team player with excellent communication skills
Well-organized and able to adapt to rapidly changing environments


Improved the organization’s visibility in the community and with current and potential donors by providing leadership and direction for all development and communications activities. Responsibilities included:
•	Acted as Public Information Officer
•	Wrote and distributed news releases
•	Crafted, executed and ensured consistent brand identity throughout all communications
•	Marketed organization through targeted, strategic efforts
•	Managed the organization’s website, e-communications and social media
•	Designed and implemented fundraising strategies to achieve annual goals
•	Wrote grant proposals and researched potential funding sources
•	Prepared direct mail solicitations in consultation with direct mail firm
•	Wrote solicitation and acknowledgement letters
•	Managed annual and corporate giving opportunities
•	Planned and implemented event calendar
•	Produced organization newsletter, Humane News
•	Oversaw management of organization’s retail store

Vice President of Development & Communications

Cultivated a positive image for and promoted the mission of the organization through the development of media and community relationships. Responsibilities included:
•	Acted as Public Information Officer and proactively identified, developed and communicated stories to the media
•	Developed and executed strategic marketing and public relations plans to promote the organization’s mission, programs, services, advocacy and events
•	Developed, implemented and integrated all promotional materials, including advertising, annual report, appeals, articles, blogs, collateral, e-newsletters, social media and website content
•	 Edited employee communications from the CEO and senior management
•	Regularly updated employees on external communications; celebrated positive stories and provided talking points when necessary to ensure consistent messaging
•	Served as Chairperson of the Employee Recognition Committee
•	Managed weekly newspaper column, Tails of Marin
•	Served as Editor and managed advertising sales for the Society’s Animal Chronicles magazine
•	Strategized with the Development team on fundraising initiatives, including planned giving, special events, grant proposals and donor cultivation
•	Managed organization website
•	Assisted senior management team with development and execution of organization’s strategic plan
•	Developed and managed department budget of $150K
•	Managed team of three employees

Director of Communications

•	Humane Education Coordinator—developed and presented humane education programs to San Francisco schools.
•	Volunteer Coordinator—recruited and provided ongoing training for more than 300 volunteers. Implemented a volunteer orientation program for new volunteers. Developed and maintained a monthly volunteer recognition program. Increased volunteer applications and monthly time contributions by fifty percent.
•	Adoption Counselor—screened prospective adopters for compatibility with animals available for adoption. Monitored health and general welfare of shelter animals.
•	Veterinarian Assistant—conducted initial assessment of animals’ general health, including weight and temperature. Administered vaccines and medications as needed. Assisted doctors with minor procedures.

Volunteer and Humane Education Coordinator

•	Produced website content, direct mail, advertising and sales literature
•	Developed pricing structures for current and emerging products
•	Managed company presence at trade shows

Marketing Manager

Managed public relations activities with a goal to increase global awareness and change negative perceptions of alternative dispute resolution. Responsibilities included:
•	Acted as organization spokesperson
•	Pitched story ideas to national media
•	Wrote and distributed news releases
•	Wrote and edited articles for legal trade publications

Director of Public Relations

•	Managed communication of the organization’s European business strategy through the production of brochures, direct mail, website content and advertising campaigns
•	Assisted in the worldwide implementation of new company logo and brand identity guidelines 
•	Produced company newsletter

Marketing Communications Manager

Find out detailed information about Carrie Harrington,  in Lawrenceville, NJ

Carrie Harrington: in Lawrenceville, NJ

Carrie Harrington

University of New Hampshire