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Freelance Media Relations

Freelance & Contract

I am an experienced communications specialist with  over eight years in the public  relations and marketing industry. I have managed high-level accounts for clients within the hospitality and luxury travel industries and thrive in a fast-paced, creative, and collaborative environment.

•	Lead strategy and execution of public relations for high-level corporate and independent owner clientele within the hospitality industry
•	Oversee media relations for national hospitality marketing and digital media agency
•	Develop and maintain relationships with reporters, influencers, producers and bloggers to increase client presence and boost revenue
•	Serve as the liaison between agency clients and local, regional and national media outlets
•	Develop and execute monthly, quarterly and annual public relations and marketing plans tailored to each individual client
•	Work collaboratively with clients to develop press materials that are consistent with brand image and messaging
•	Secure and coordinate media visits and press trips
•	Measure and track results of communications campaigns and press outreach
•	Key media relationships include Travel + Leisure, Food & Wine, Esquire, GQ, Southern Living, NBC’s “The TODAY Show”, Worth Magazine, The Wall Street Journal and more

•	Developed and executed comprehensive marketing and public relations plans for acclaimed restaurants, bars and chefs, including Strategic Hospitality (Nashville); Culina, Modern Italian at the Four Seasons Los Angeles at Beverly Hills; Master Chef Wolfgang Puck; and The Cosmopolitan of Las Vegas
•	Drafted detailed new business proposals to position the agency as a one-stop shop for communications needs and successfully secured new clients
•	Coordinated large and small-scale events, such as the opening of The Cosmopolitan of Las Vegas and Santa Monica Place
•	Created shot lists and managed photo and video shoots on location to ensure consistent messaging and branding
•	Recommended and implemented a number of marketing initiatives, including seasonal promotions to boost revenue and increase visibility
•	Collaborated with members of the media to develop thoughtful stories that are in line with client goals

Account Executive

•	Established relationships with top local, regional and national media to pitch stories on behalf of luxury travel clientele
•	Drafted and distributed press materials, including press releases, media alerts, fact sheets and bios, ensuring consistent messaging across campaign materials 
•	Developed detailed itineraries and coordinated travel arrangements for press trips and individual trips on behalf of reporters, influencers, bloggers and internal team
•	Coordinated large- and small-scale events for agency clients, including Emirates Airlines, Hotel Bel-Air, The Ranch at Rock Creek, Cal-a-Vie Health Spa, and Colony Palms Hotel
•	Led the creation of new business proposals for the agency
•	Maintained all agency documents, including contracts and monthly invoices

Assistant Account Executive

Find out detailed information about Carrie Whitt, Freelance Media Relations in Corona Del Mar, CA

Carrie Whitt: Freelance Media Relations in Corona Del Mar, CA

Carrie Whitt