Carrie Whitt: Freelance Media Relations in Corona Del Mar, CA

• Lead strategy and execution of public relations for high-level corporate and independent owner clientele within the hospitality industry • Oversee media relations for national hospitality marketing and digital media agency • Develop and maintain relationships with reporters, influencers, producers and bloggers to increase client presence and boost revenue • Serve as the liaison between agency clients and local, regional and national media outlets • Develop and execute monthly, quarterly and annual public relations and marketing plans tailored to each individual client • Work collaboratively with clients to develop press materials that are consistent with brand image and messaging • Secure and coordinate media visits and press trips • Measure and track results of communications campaigns and press outreach • Key media relationships include Travel + Leisure, Food & Wine, Esquire, GQ, Southern Living, NBC’s “The TODAY Show”, Worth Magazine, The Wall Street Journal and more

• Developed and executed comprehensive marketing and public relations plans for acclaimed restaurants, bars and chefs, including Strategic Hospitality (Nashville); Culina, Modern Italian at the Four Seasons Los Angeles at Beverly Hills; Master Chef Wolfgang Puck; and The Cosmopolitan of Las Vegas • Drafted detailed new business proposals to position the agency as a one-stop shop for communications needs and successfully secured new clients • Coordinated large and small-scale events, such as the opening of The Cosmopolitan of Las Vegas and Santa Monica Place • Created shot lists and managed photo and video shoots on location to ensure consistent messaging and branding • Recommended and implemented a number of marketing initiatives, including seasonal promotions to boost revenue and increase visibility • Collaborated with members of the media to develop thoughtful stories that are in line with client goals

• Established relationships with top local, regional and national media to pitch stories on behalf of luxury travel clientele • Drafted and distributed press materials, including press releases, media alerts, fact sheets and bios, ensuring consistent messaging across campaign materials • Developed detailed itineraries and coordinated travel arrangements for press trips and individual trips on behalf of reporters, influencers, bloggers and internal team • Coordinated large- and small-scale events for agency clients, including Emirates Airlines, Hotel Bel-Air, The Ranch at Rock Creek, Cal-a-Vie Health Spa, and Colony Palms Hotel • Led the creation of new business proposals for the agency • Maintained all agency documents, including contracts and monthly invoices