Casey Bunney: Channel Marketing Manager in San Clemente, CA

Pfister Channel Marketing Manager for Home Depot and Lowe's

Specialize in social media strategy, brand development and content curation. Garden and Greenhouse Magazine • Part of a team that completely re-branded the magazine from a printed gardening magazine to a digital lifestyle brand and information source. • Re-branded the social media profiles. • Developed digital/web brand guidelines to ensure brand recognition and consistency. • Curated an engaging, interesting, consistent look and feel for content. • Increased digital magazine impressions by 2000% in one month by writing engaging articles and Instagram captions that resulted in an increased CTR. • Created social media strategy and content calendar. • Increased Instagram followers by 40% in 1 month. • Increased Instagram engagement in Instagram Stories 1000%. • Partnered with influencers and brand ambassadors to increase engagement and followers.

Leader of omnichannel initiatives for a 350 million dollar manufacturer that is number one in the toilet repair part industry, across the retail, wholesale, and digital channels collaborating with the sales and marketing teams to ensure the end consumer receives the very best overall experience with the brand and products. • Developed results-driven media plans for targeted audiences, including new product launches. Proven success leading and executing programs and campaigns related to digital marketing, social media, email, in-store displays and POP, packaging, merchandising, planograms, trade shows, events, sales literature and collateral and more. • Conducted consumer journey market research projects including one-on-one interviews, focus groups and online surveys, analyzed the data, identified the pain points and then made suggestions to the company based on areas for improvement. From the insights I had gained, the company developed products, packaging, merchandising and online solutions that increased sales and improved the overall brand experience for the end consumer. • I was the liaison between sales and marketing, identifying the sales team’s needs and collaborating with the necessary stakeholders (product marketing team, creative team, brand team, sourcing, finance, etc.) to deliver programs that were in strategic alignment with the goals of the sales and marketing team and companies initiatives.

Managed a wide variety of marketing projects, the most important role being the key liaison between the sales and marketing department. • Conducted qualitative and quantitative research through focus groups and customer journey interviews to gain product and market insights. Analyzed the results and implemented programs that increased sales and improved the overall end consumer experience. • Executed a planogram and POP program that was implemented in over 2,500 wholesale stores, successfully increasing sales in each location.

Facilitated projects related to trade shows, displays, promotional items, collateral, app creation and email campaigns. • Executed a mobile marketing tour (2012-2016) consisting of events at 20-30 wholesale locations nationwide, per year to introduce end consumers to new products, resulting in greater brand awareness and increased sales. • Managed creative and distribution of an end-cap display program that was launched across 90 Ace Hardware stores, resulting in increased sales of 30%. • Organized the development of an app designed to be used by outside sales reps and regional sales managers to train customers on new products and services and maintained app with updates as needed. • Coordinated the creation and distribution of all trade show booth materials, distributed for 4 large co-op shows biannually, as well as 20-30 smaller shows throughout the year. • Ordered promotional items such as giveaways and apparel, distributed items and maintained inventory. • Organized the printing, distribution and inventory of all catalogs, price lists, sell sheets, brochures, and flyers.

Promoted to Marketing Coordinator within 8 months due to exceptional project management skills and desire to take on more marketing focused projects. • Assisted marketing department (20 people) with various ad hoc projects as they arose and administrative duties.