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VP, Brand Marketing and Creative 

Marketing & Sales

Visionary leader with a proven history of driving success by creating cultural authenticity and leveraging strategic insights. Adept at nurturing and inspiring cross-functional teams and third-party agencies. Recognized for shaping marketing solutions across various consumer touchpoints. Known for elevating brand awareness and engagement on a global scale.&nbsp;• Creative Direction• Global Brand Expansion• Cross-functional Team Leadership• Integrated Marketing Campaigns&nbsp;• Product Launch Strategies• Influencer Marketing&nbsp;• Consumer Insights / Trends• Video / Photo Direction

Responsible for leading and overseeing all brand strategy, creative direction, and marketing initiatives. My leadership of talented designers, marketers, and content creators, is instrumental in shaping the company's brand identity, ensuring consistency across all channels, and driving innovative marketing campaigns that resonate with our target audience.

Vice President Brand Marketing and Creative 

Spearheading the entire spectrum of brand marketing and creative initiatives, firmly establishing Volcon’s significance in the market, and elevating its presence across all communication channels. As the leader of brand marketing and creative, I am responsible for devising innovative marketing strategies grounded in consumer insights and a thorough competitive analysis. Working closely with the cross-functional teams, I actively participate in the development of new products by leveraging market research and identifying emerging trends. I also oversee the creation of brand defining content across all platforms, ensuring a cohesive and impactful brand message. Additionally, I lead the development exceptional consumer experiences that foster strong brand loyalty, capturing the hearts of our target audience and forging lasting connections.

Head of Brand Marketing and Creative

Operated a nimble, innovative, and client-focused creative agency specializing in leading creative strategies to expand brands into new markets. Excelling at crafting compelling design solutions that elevate brand awareness and foster meaningful customer interactions. By leveraging valuable consumer insights, I differentiated my clients' brands in crowded marketplaces and flawlessly executed innovative brand experiences that cultivated a deep brand affinity within crucial demographics. 

Creative Director and Owner

Led the worldwide creative strategy for major brands in the portfolio including Bell Helmets and Blackburn Design. Shaped the overall design direction for the brands in all retail channels, fostered positive collaboration with cross-functional product marketing and design teams in the creation of innovative brand design strategies. Directed the development of unique design languages that aligned with the brand's core values. Mentored and grew the in-house brand team and cultivated key collaborations with cultural influencers elevating brand recognition. Worked closely with executive teams to better articulate brand values and mission creating a stronger, better differentiated brand.

Creative Director and Marketing

Built and mentored the design team in all creative efforts for Bell Helmets, Giro Sport Design, Blackburn Design, Easton Cycling and Easton Moto in a multi-channel retail environment and across digital, print, in-store, video and events. Provided key brand strategies and creative direction to the Industrial Design teams.

Creative Director 

Responsible for building a highly effective design team. Successfully led all aspects of the creative process in partnership with product, marketing and sales executives. Directed design from concept to production for new product categories for Bell Helmets, Giro Sport Design and Blackburn Design.

Art Director

Successfully differentiated the Bell brand in a crowded marketplace. Created effective in-store brand experiences. Expertly executed on-time and on-budget brand marketing and packaging projects. 


Senior Designer - Bell Helmets

Expertly designed global branding systems including identities, websites, digital and print advertising, packaging, in-store promotions and signage for a number of high-profile brands, including Motorola, Plantronics, Microsoft, Ford, Symantec and Esprit. Spearheaded design reviews and client presentation. Nurtured positive relationships with prominent clients. Developed essential global brand standard guidelines and style guides to streamline branding processes. 


Senior Designer

Find out detailed information about Casey Potter, VP, Brand Marketing and Creative  in Laguna Hills, CA

Casey Potter: VP, Brand Marketing and Creative in Laguna Hills, CA

Casey Potter