Casey Thomas: Multidisciplinary Designer Graphic Design, Brand Identity & Packaging in Seattle, Washington

Conceptualized and led the development of branding, packaging, marketing assets and print techniques for Zumiez private label brands. Developed internal tools and guidelines that resulted in more consistent brand identities, packaging quality and marketing narratives. Built relationships with other teams and outside vendors to streamline communication and development of packaging, snowboards and accessories. Conducted hiring, training, and mentoring of junior designers that lead to the growth and success for individuals, the team and the department. Improved design processes to maximize efficiency and minimize mistakes. Lead development of graphics, print production, and creative direction for snow categories. Designed and illustrated successful product graphics within appropriate brand guidelines.