Bike

Lifestyle

Outdoor

Snow

Video editing

Photography

Reading non-fiction

Bicycle maintenance

Living in new locations

Sales Manager

Top Management

Professionally, I have experience in sales, marketing, branding, territory sales management, field marketing, small business development and retail management. I’m a roll-up-the-sleeves kind of person, and am not above anything. Whether it’s working on a business plan, sales promotion, marketing idea, or cutting up cardboard and cleaning up after an event, it all needs to be done. I take pride in representing the company I work for in a professional manner. Being helpful and providing outstanding customer service to all I come in contact with, ensures that they will have a great experience and have a positive mindset about the company I represent.

As a passionate cyclist, runner, outdoor enthusiast, and someone who lives a healthy active lifestyle, I have been fortunate to have worked for brands that allowed me to share my passion for these things. I’m a firm believer in that nothing happens to us. Everything happens because of the choices we make, and I’m exactly where I want to be in life. Creating new experiences, relocating to new cities, developing new relationships and changing life up to keep things interesting, are things I truly enjoy.

I’m self-motivated, meticulous, highly organized, and prefer very clear communication. In addition, I'm also very adaptable, driven, dependable, and a good mediator. These qualities allow me to work very well independently as well as in a team. One of the first books my sister taught me to read was, The Little Engine That Could. Just like the little engine, I am always pushing myself to be better professionally, emotionally, and physically.

Proven track record of increasing revenue, completing projects on time, and improving processes.

Let’s work together to create something great!

Some of my personal interests:
Road biking (Cat.3)
Mountain biking (Cat.1)
Running
Triathlon (Hawaii Ironman finisher)
Snowboarding
Photography
Video editing
Reading non-fiction 
Bicycle maintenance
Living in new locations

- Represented Diamondback, Raleigh, iZip, Haibike, and Redline bicycle brands to bicycle dealers in Norther California, Oregon Washington, Northern Nevada, and Idaho
- Provided sales and service to independent bicycle dealers; added 10 new accounts, ensured prompt processing of dealer/credit applications, purchase orders, and enforced MAP policy 
- Managed product allocations caused by bicycle shortage, approved all orders in territory, and distributed product based on dealer commitment and annual booking orders
- Successfully reengaged new and former dealers by communicating updated business model, direction, and goals that were better aligned to support independent bicycle dealers

Territory Manager - Northern California, Oregon, Washington, Idaho

- palsinapod.com
- Developed and implemented business and marketing plan to position business as premium child care, resulting in full enrollment within 1 month of opening, and managed all back end business operations
- Brand management including website design and maintenance, content development, copy writing, photography, contracts, business documents, and ensured all collateral reflected defined standards

Business and Marketing Consultant (Contract)

- Managed design and delivery of new trade show exhibit in 3-month time frame
- Developed field marketing plan, tour calendar, and consumer engagement asset concepts


Event and Field Marketing Manager

Brand Manager

- Collaborated with the Brand Director and VP of Brand to develop annual marketing calendar and launch two brands of vehicle roof racks in the United States
- Managed, forecasted, and reconciled annual marketing budget
- Managed production of consumer catalog, technical fit guide, lifestyle photography, product photography, training videos, and all marketing collateral
- Maintained relationship with PR agency and received 40 media hits, awards, and product feature write-ups in national print and digital publications
- Managed event activations, logistics, and executed brand strategy at Outdoor Retailer, Interbike, SEMA, and Canoecopia trade shows, regional shows, dealer events, and consumer shows
- Negotiated and secured digital and print advertising contracts in the bicycle, outdoor, and automotive markets

Marketing Manager

- Identified, cold-called, and qualified prospective new accounts in the outdoor sporting goods, bicycle, and automotive industries
- Identified, cold-called, and qualified new accounts, developed leads for sales agencies, and traveled 80% annually in California, Oregon, Washington, Nevada, and Arizona
- Planned annual calendar and executed 200 in-person sales calls annually, used hands-on product presentations to train distributors and 400 retail associates per year in sales techniques and product knowledge
- Coordinated, executed, and negotiated contracts for 20 consumer events annually which increased sales and brand awareness with local dealers; and acted as the onsite brand ambassador and technical fit specialist
- Implemented, designed, and managed iFormBuilder data collection software which improved efficiency of event, clinic, and retail reporting; and saved the company $10,000 in annual software costs
- Provided sales, service, and merchandising to national, regional, and independent dealers in the bicycle, outdoor sporting goods and automotive markets; and enforced pricing policy

Regional Sales and Marketing Rep - West Coast

- #1 sales associate out of 7 member team
- Managed daily operations, opened and closed store, purchased all soft and hard goods, managed inventory, tracked warranties, implemented employee work schedule and sales performance tracking
- Supervised, trained, and motivated 11 employees to consistently exceed monthly sales goals by 20% by implementing weekly training meetings on selling techniques, customer service, and product knowledge
- Implemented new service department workflow and tracking schedule that increased service revenue by 30%
- Specialized University Master Bicycle Fitter

Manager

Mechanic

Find out detailed information about Casper Rubalcava, Sales Manager in Phoenix, CA

Casper Rubalcava: Sales Manager in Phoenix, CA

Casper Rubalcava