Creative Agencies

Fashion

Lifestyle

Skate

Reading

Hiking

Traveling

Event management

Retail marketing

Spending time at the beach

Consumer & brand marketing

Creative & content development

Experienced marketing professional with a background in retail marketing, brand production, content & collateral development and retail/consumer facing marketing programs. Particular strengths lie in originating creative programs and project management across multi platform brands, ensuring successful collaboration with cross-functioning teams, working on creative briefs with in-house and external creative agencies and bringing brands to life through comprehensive activation plans. Previous marketing roles held at past companies include Rachel Zoe, Inc., Levi Strauss & Co. and POPSUGAR. 

Manage marketing production and execution of all special events, launches, partnerships and collaborations across a multi platform brand including retail, media, and e-commerce
Project manage the formulation, production, and editing of brand assets including: video, seasonal look books, and marketing materials
Manage integrated marketing programs including daily liaison with public relations agency partner to develop and manage strategy, execution of influencer programs, and facilitation of editorial requests
Write and develop content that captures the voice of the brand through Rachel Zoe consumer facing activations

Brand Marketing Consultant 

Managed the production of all retail marketing media efforts, including but not limited to the creative briefing processes, print, digital, and out of home production of brand assets
Cross functional collaboration with in-house e-commerce, PR, global marketing, creative services & merchandising teams for creative messaging alignment Relationship development and management with mall marketing teams, media agency partners, and landlord owners
Partner with internal and external teams on new store opening strategies in key regional markets
Assisted with the development of seasonal consumer and retail marketing creative briefs in partnership with the in-house creative services team and all outside agencies Identified and executed local opportunities including sponsorship evaluation, retail & fashion events and printed marketing materials
Responsible for management of the retail marketing budget and PO vendor processing

Asst. Retail Marketing Manager

Responsible for conceptualizing and overseeing production of all consumer and sponsored co-branded, trade, influencer, and sales client entertaining events for POPSUGAR and ShopStyle brands, including on-site load in, set up, styling, & load out Identified and executed event marketing opportunities including sponsorships, sales requests, promotional materials, and managed the creation of all creative event assets with in house design team
Managed and executed the booking of all vendors and event details, including but not limited to venue, de´cor, lighting, AV, photography, rentals, food and beverage, gifting and staffing
Premium development and management of all production budgets and distribution scaling up to $500K
Responsible for RFP’ing and on-boarding all outside agency work for flawless execution on-site
Prepared marketing reports and recaps by collecting, analyzing, and summarizing data Negotiated vendor contracts and processing payment of all vendors


Senior Event Coordinator, Experiential Marketing 

Find out detailed information about Cassidy MacLeod,  in Malibu, CA

Cassidy MacLeod: in Malibu, CA

Cassidy MacLeod

Eugene Lang College, The New School for Liberal Arts

Malibu High School

University of San Francisco