Cassie Abel: Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business. in Ketchum, Idaho

Women-Led Wednesday is a purpose-driven, annual shopping holiday. Similar to Small Business Saturday, WLW aims support a very specific business leader: Women! Women-Led Wednesday is designed empower women at the top through collective purchasing power and shining the spotlight on female-led brands. Why is this important? Women are currently 50.8% of the population and 52% of the professional-level work force in the US, but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. To put it even more poignantly, as of 2015 there were more CEOs name John than women of any name running S&P 1500 companies, according to a study published by the New York Times. Furthermore, according to a gender study conducted by Morgan Stanley, “More gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction.” Women-Led Wednesday seeks to change this through our collective purchasing power and shining a spotlight on women-led brands.

Overview: I oversee and develop SMITH global PR strategy and North American ad buy across all products and channels: Ski, Snowboard, Bike, Fish, Surf, Outdoor, Mainstream. Manage product, content and campaign launch plans, timelines and assets. Contact me for complete details.