Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business. 

Values-driven founder & operator. 

I have over 15 years of brand and agency experience within the active lifestyle, outdoor, resort and financial services segments managing communication strategy and integrated marketing.  I have a passion for life under the open sky and a love of connecting people. After countless years in the male-dominated outdoor industry, I founded Wild Rye in 2016 to bring outdoor-loving women a better option. Wild Rye thoughtfully designs technical and beautiful outdoor apparel that empowers women in the outdoors and beyond.

In 2018 I created an initiative called Women-Led Wednesday to inspire consumers to shop from women-led brands in an effort to level the economic playing field. 

I am a self-motivated adventure-seeker with a great appreciation for teamwork and collaboration.  I am a natural connector of people, places and things and am always looking for an opportunity to learn from and meet new people.

Beautifully designed technical apparel to empower women in the outdoors and beyond. Apparel that fits, performs at the highest levels, and inspires confidence. We craft apparel exclusively for women’s bodies rather than adapting it from a men's form. Our style-forward looks are runway-inspired. High durability and performance are offered via sustainable materials.  Play Wild.  More: Wild-Rye.com. Proudly B Corp and Climate Neutral certified and supporters of 1% for the Planet and Planned Parenthood.

Founder & CEO

Women-Led Wednesday is a purpose-driven, annual shopping holiday.  Similar to Small Business Saturday, WLW aims support a very specific business leader: Women!  Women-Led Wednesday is designed empower women at the top through collective purchasing power and shining the spotlight on female-led brands.

Why is this important? Women are currently 50.8% of the population and 52% of the professional-level work force in the US, but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. To put it even more poignantly, as of 2015 there were more CEOs name John than women of any name running S&P 1500 companies, according to a study published by the New York Times. Furthermore, according to a gender study conducted by Morgan Stanley, “More gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction.” 

Women-Led Wednesday seeks to change this through our collective purchasing power and shining a spotlight on women-led brands.

Creator

Board Member - Emerging Markets

Fellow

Active lifestyle, outdoor and adventure-based communication and marketing consulting services.

White Cloud Communication is a boutique communication and marketing firm that is dedicated to delivering world-class communication and marketing strategy. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversation or deliver messages to the masses with an authentic voice.  I strive to connect people with the places and things that enhance lasting experiences.

Current & Past Clients Include : Black Crows, Howler Brothers, Wild Rye, Mons Royale, Hest, Awayco, Ski.com, Pladra, Chums, Beyond Coastal, SKIDA, Elan Skis, Zenergy Health Club & Spa, Dynafit, Salewa, Pomona, Wild Country

Owner and Director

Overview: I oversee and develop SMITH global PR strategy and North American ad buy across all products and channels: Ski, Snowboard, Bike, Fish, Surf, Outdoor, Mainstream.  Manage product, content and campaign launch plans, timelines and assets.  Contact me for complete details.

Communications Manager

Marketing Manager

Fine Wine & Food Sponsorship and Event Marketing

Account Executive - Visa Account Team

Assistant Varsity Lacrosse Coach

Marketing and Events

Find out detailed information about Cassie Abel, Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business.  in Ketchum, Idaho

Cassie Abel: Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business. in Ketchum, Idaho

Cassie Abel

Colorado College

Lakeside School