Fashion

Lifestyle

Merchandise Manager

Top Management

Cate is a college graduate looking to pursue a career in fashion merchandising and marketing. In addition to her Bachelor's Degree in Communications, Cate possesses an Associate's Degree in Fashion Merchandising and an A.A. in Fashion Design.  She has a wide-ranging, thorough understanding of the fashion and retail industries.  She has successfully executed presentation of an array of apparel and accessories through her college's annual fashion show, promotional publications and years of retail merchandising and management experience. With her degrees, Cate has had training in several retail marketing concepts and practices, including promotions, merchandise placement and visual presentation.  She has experienced the execution of marketing campaigns and the resonance with the final consumer in her years of retail management. She executed the implementation of a new marketing campaign designed to enhance brand recognition and increase traffic. Cate also implemented a seasonally specific campaign designed to increase sales during Q4.  Cate was responsible for assisting the management of a $2.3 million business and went on to eventually assume responsibility for a $500,000 business.  In this management position, Cate was responsible for tracking merchandise through inventory movement reports, top-selling reports and various other sales reports that tracked all merchandise movement.  She executed visual merchandising specifically tailored to her unique customer base in several locations.  She also trained a sales team to exceed customer expectations through corporate selling standards, ensuring the maintenance of the brand across the company.  She trained a management staff to act as Store Manager in the her absence and created a sales and operations plan to increase profitability.

Complete category management, strategy development, competitive analysis and assortment planning

Support all aspects of trend merchandise category management. Work cross-functionally with private brand, sourcing, inventory, marketing and other teams to assist in product strategy execution. Execute pricing and marketing strategy and determined by category management. Manage project timelines, promotional calendars, buy plans, new vendor set up and item set up with accuracy and attention to detail.

Merchandise Analyst

•	Assist in crafting strong messages to market clients to national and international retailers while minding client branding, image and product to research appropriate markets and retailers for placement for each client’s success. 
•	Attend meetings with buyers to assist in successful retail placement
•	Organize Salesforce database by maintaining buyer contact information and keeping all accounts up-to-date.  
•	Accurately spreadsheet all retailer-interests to be utilized for follow-ups and clients’ tracking purposes.  
•	Compose monthly reports for each client to inform of sample requests, pending transactions and declines.

Channel Management Intern

•	Managed sales and service for $500,000 and $2.3 million annual revenue
•	Manage inventory movement using reports of merchandise performance and sales
•	Execute visual presentation of all merchandise to appeal to unique customer base, increase traffic and increase sales 
•	Ensured a common theme and story with merchandise and marketing that would appeal to the clients and keep in tone with corporate standards
•	Utilized marketing tools provided by corporate as well as personal judgment to best benefit my individual client base.  
•	Examined revenue and budget to plan for a profitable fiscal year
•	Created goals daily, monthly and annually for store as well as each employee in order to ensure maximum profitability
•	Ensured an enjoyable customer experience for all customers by training employees to exhibit all corporate standards of behavior and service as well as modeling great service and leading by example

Store Manager

•	Executed visual merchandising including window displays, mannequins throughout the store and visual displays using corporate directives and merchandising knowledge to maintain a tone for the store.  
•	Processed shipment and placed new product on sales floor.  
•	Replenished sales floor based on top sellers and sell through using multiple field and sales reports.  
•	Created an excellent customer experience using corporate behaviors and product knowledge to assist customers and meet their individual needs.

Merchandising Specialist/Sales Associate

Find out detailed information about Cate Martinelli, Merchandise Manager in Oceanside, CA

Cate Martinelli: Merchandise Manager in Oceanside, CA

Cate Martinelli

California State University, San Marcos

Palomar College

Palomar College