Cate Martinelli: Merchandise Manager in Oceanside, CA

Complete category management, strategy development, competitive analysis and assortment planning

Support all aspects of trend merchandise category management. Work cross-functionally with private brand, sourcing, inventory, marketing and other teams to assist in product strategy execution. Execute pricing and marketing strategy and determined by category management. Manage project timelines, promotional calendars, buy plans, new vendor set up and item set up with accuracy and attention to detail.

• Assist in crafting strong messages to market clients to national and international retailers while minding client branding, image and product to research appropriate markets and retailers for placement for each client’s success. • Attend meetings with buyers to assist in successful retail placement • Organize Salesforce database by maintaining buyer contact information and keeping all accounts up-to-date. • Accurately spreadsheet all retailer-interests to be utilized for follow-ups and clients’ tracking purposes. • Compose monthly reports for each client to inform of sample requests, pending transactions and declines.

• Managed sales and service for $500,000 and $2.3 million annual revenue • Manage inventory movement using reports of merchandise performance and sales • Execute visual presentation of all merchandise to appeal to unique customer base, increase traffic and increase sales • Ensured a common theme and story with merchandise and marketing that would appeal to the clients and keep in tone with corporate standards • Utilized marketing tools provided by corporate as well as personal judgment to best benefit my individual client base. • Examined revenue and budget to plan for a profitable fiscal year • Created goals daily, monthly and annually for store as well as each employee in order to ensure maximum profitability • Ensured an enjoyable customer experience for all customers by training employees to exhibit all corporate standards of behavior and service as well as modeling great service and leading by example

• Executed visual merchandising including window displays, mannequins throughout the store and visual displays using corporate directives and merchandising knowledge to maintain a tone for the store. • Processed shipment and placed new product on sales floor. • Replenished sales floor based on top sellers and sell through using multiple field and sales reports. • Created an excellent customer experience using corporate behaviors and product knowledge to assist customers and meet their individual needs.