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Sr. Retail Marketing Production Coordinator

Administration & Clerical

<p>Innovative global brand creative with a proven track record in design, styling, and trend forecasting. A self-starter skilled at integrating global trends to drive impactful seasonal collections, campaigns, and content creation, achieving revenue growth. Experienced in identifying youth/Gen Z trends through cohesive storytelling, garment construction, and product development. Exceptional team player with collaborative leadership, transforming design concepts into compelling visual narratives. As an experienced designer and marketing coordinator, I bring expertise in fashion design, trend forecasting, and successful marketing strategies, including founding a sustainable clothing brand. Proficient in creating impactful content and maintaining brand integrity across diverse fashion channels.</p>

Led collaborative efforts within the design team to curate seasonal collections across various categories, ensuring a cohesive and trend-setting approach.
Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends.
Developed detailed trend reports for Tillys private labels, covering men's and women's fashion, accessories, and home products, utilizing Photoshop, and Illustrator in the design process.
Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends
Applied expert knowledge of the Gen Z consumer mindset to anticipate styles, colors, fabrics, and overall aesthetics, ensuring resonance with our target audience
Contributed to the compilation of color and print direction for seasonal trend packages, conducting research and forecasting current fashion trends and colors
Translated trend forecasts into innovative product designs and collections, maintaining alignment with projected Gen Z trends.
Supported fittings and collaborated with the Technical Design team to achieve consistent brand-right and trend-right fitsLed collaborative efforts within the design team to curate seasonal collections across various categories, ensuring a cohesive and trend-setting approach. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends. Developed detailed trend reports for Tillys private labels, covering men's and women's fashion, accessories, and home products, utilizing Photoshop, and Illustrator in the design process. Conducted thorough trend analyses, tracking cultural shifts, social media trends, and pop culture to proactively predict emerging fashion trends Applied expert knowledge of the Gen Z consumer mindset to anticipate styles, colors, fabrics, and overall aesthetics, ensuring resonance with our target audience Contributed to the compilation of color and print direction for seasonal trend packages, conducting research and forecasting current fashion trends and colors Translated trend forecasts into innovative product designs and collections, maintaining alignment with projected Gen Z trends. Supported fittings and collaborated with the Technical Design team to achieve consistent brand-right and trend-right fits


Design & Trend

Designed, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces. 
Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece
Responsible for sourcing textiles both recycled and up-cycled fabrics and materials
Formulated branding strategies, including brand identity, on both ecomm & social media platformsDesigned, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces. Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece Responsible for sourcing textiles both recycled and up-cycled fabrics and materials Formulated branding strategies, including brand identity, on both ecomm & social media platforms


Founder & Designer

Manage in-store signage and marketing requests for 300+ retail stores
Oversaw the production and placement of in-store signage, ensuring consistency with brand guidelines across all retail locations.
Coordinated with store managers and regional teams to fulfill marketing requests, ensuring timely delivery and implementation of promotional materials
Developed standardized procedures for signage production and distribution, optimizing efficiency in managing a large number of retail stores
Examined and verified final art and copy materials to ensure accuracy and compliance with brand standards and marketing objectives.
Collaborated with the creative team to review and refine marketing materials, providing valuable feedback to enhance messaging and visual appeal.
Implemented quality control measures to guarantee error-free content before printing or publication, maintaining brand integrity.
Generated detailed project orders outlining specific requirements, deadlines, and deliverables for print and media projects.
Developed distribution lists (distro lists) to manage the dissemination of marketing materials to various retail locations or stakeholders.
Compiled comprehensive content enclosures containing all necessary elements (artwork, instructions, specifications) essential for successful project execution, ensuring clarity and completeness in project briefs

Generate, edit, publish, and share visual and digital marketing content.
Produce and write digital content such as web content, blog content, case studies, white papers, infographics, social media campaign content, etc.
Create and implement social media marketing plans and establish workflows for creating, editing, and publishing social media content.
Tracking, reporting, and analyzing social media analytics, digital initiatives and campaigns.
Implementing industry’s best practices, digital knowledge and understanding of platforms capabilities to keep the digital strategy always up to date.


Marketing Coordiantor

Social Media content producer
Created and implemented social media marketing strategies and established workflows for creating, editing, and publishing social media content. Reviewed and compiled data analytics (Wordpress, Mailchimp, Shopify)
planned, produced and implemented social media and email campaigns
Coordinated affiliate marketing collaborations, outreach and terms negotiations
PM for current and future projects, timelines and brand development
Responsible for advertising and social media copy


Marketing Project Manager

Product coordinator for Ugg, Teva, Sanuk, Hoka One One, and Koolaburra
Updated and maintained Flex PLM software during production stages for all brands.
Assisted in technical design changes for UGG womens, UGG kids and Teva Kids
Coordinated all levels of fit testing and wear testing for all brands Sample coordinator for all fit and wear tests.
Reviewed and compiled data analytics for monthly reports in Excel Managed correspondence between product developers and product engineers in China and United States

Product Coordinator 

Find out detailed information about Catherine MacInnes, Sr. Retail Marketing Production Coordinator in Costa Mesa, CA

Catherine MacInnes: Sr. Retail Marketing Production Coordinator in Costa Mesa, CA

Catherine MacInnes