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Designer + Trend Forecaster

Creative & Design

Experienced fashion designer and trend forecaster with over 6 years of expertise in leading trend-driven collections, driving creative strategies, and optimizing design-to-production workflows. Proven success in elevating brand identity, analyzing market trends, and delivering impactful designs that resonate with target audiences.

Support Senior Design Director in the end-to-end development of activewear collections, from concept to production, for the JoyLab brand 

Create and maintain detailed CADs, tech packs, and line sheets with a strong emphasis on Adobe Illustrator, InDesign, and Excel 

Manage and update fabric development grids, purchase original samples, and coordinate shipments to overseas vendors

Communicate directly with Target teams and international development partners to ensure accurate and timely execution

Conduct seasonal trend and market research; assist in building mood boards and presentation decks for internal and external meetings.
Participate in fit sessions, track samples, and help maintain the fabric library to support daily design and development needs.

Assistant Activewear Designer | JoyLab

Direct end-to-end design processes, creating cohesive seasonal collections that align with market trends and consumer demand 
Design and execute comprehensive deliverables, including technical sketches, CADs, mood boards, and tech packs, ensuring smooth production workflows
Conduct in-depth trend and market research, leveraging insights to identify opportunities and align products with consumer demand
Oversee  development samples, implement quality control measures, and deliver products on schedule

Fashion Designer

Spearheaded seasonal trend research and forecasting for men’s, women’s, and home categories, ensuring product alignment with Gen-Z preferences and market demands
Delivered detailed reports on silhouettes, color stories, fit direction, and global consumer insights, driving relevance and innovation in product lines
Collaborated with the design team to create trend-focused collections that strengthened brand identity and appeal
Managed licensed graphics projects, overseeing compliance with branding guidelines and delivering high-quality designs for apparel and accessories

Assistant Designer & Trend Forecaster

Designed, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces 
Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece
Responsible for sourcing textiles both recycled and up-cycled fabrics and materials

Founder & Designer

Managed retail marketing production for 300+ stores, overseeing purchase orders, vendor communication, and timely distribution of promotional materials
Streamlined sample management processes, ensuring accurate cataloging and delivery of prototypes and marketing assets
Standardized in-store visual merchandising procedures to align with brand guidelines and enhance the customer experience
Collaborated with cross-functional teams to optimize workflows, improve asset accuracy, and meet campaign deadlines

Sr. Marketing Retail Coordinator

Established and maintained close working relationships with distributors & vendors, facilitating communication of production timelines, ship dates, distro lists, order qty's, store specifics, inventory management, purchase orders, pricing, budgets, as well as store transfers, replenishments and shipment tracking 

Worked closely with store mappers and merchandisers to ensure forecast accuracy for opening new stores and determined what materials would be needed

Retail Purchasing Agent

Find out detailed information about Catherine MacInnes, Designer + Trend Forecaster in United States, CA

Catherine MacInnes: Designer + Trend Forecaster in United States, CA

Catherine MacInnes

UC Santa Barbara

Universitat Autònoma de Barcelona

Santa Barbara City College