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Marketing professional with 10 years of experience uncovering unmet needs, planning effective marketing strategies, and optimizing business efficiencies and ROI. Extensive background in successful branding, creative, traditional, and digital marketing with organizational leadership in project and budget management.

-Developed marketing content and strategized campaigns involving press releases, social media, email campaigns, blog, collateral, case studies, newsletters, white papers, direct mail, and digital assets.
-Spearheaded collaboration between marketing and sales for driving effective channel marketing programs implementing best practices, processes, and procedures.
-Planned and directed public relations program to increase brand awareness and maintain brand reputation. Built strong media relations with industry contacts securing speaking engagements and press interviews.
-Implemented social media strategy achieving over a 25% increase in presence and in traffic.
-Managed events, conferences, and trade shows for marketing and sales.

PR/Marcom Specialist

-Lead the creative team on projects from inception to completion ensuring deliverables meets budgets, timelines, and brand standards while continuously analyzing areas of improvements.
-Co-manage creative and traditional agencies launching local and national television commercials, radio, out of home, digital ads, and web videos. Optimize media spending with multi-media channel to impact lead and start goals.
-Provided key in-depth market research and customer insights as part of the creative process in developing the brand strategy for the organization.
-Collaborate with key stakeholders to strategize marketing initiatives, including leading specialty efforts for senior leadership and other divisions across multiple locations.
-Oversee vendors and service partners. Introduced an online print store with tracking & reporting to trim costs by 30%.
-Pioneered an automated ticketing system to support internal marketing requests. Enhanced user experience, workflow, and efficiencies by reducing backlogged projects.

Marketing Manager

-Project manager for Carrington College’s rebrand initiative. Provided strategic direction for standardizing new branding guidelines.
-Orchestrated the Manual of Brand Standards for interior branding projects to stem from. Completed branding for new and existing facilities.
-Improved the organization’s advertising & marketing compliance rates over three years, from 55% to achieving 100%, across all marketing channels.
-Served on numerous cross functional teams to assist with organizational-wide initiatives including opening new locations and programs.
-Implemented a collateral strategy to focus on content marketing while decreasing print expenses.
-Coordinated the recirculation campaign of existing leads with multiple touch points.
-Spearheaded the introduction of a new internal marketing assets management system.

Marketing Specialist

-Executed the organization’s name change from U.S. Education Corporation to Carrington Colleges Group within digital marketing.
-Responsible for $1 million budget in digital marketing. Delivered monthly budget reports, vendor marketing allocation, and cost control measures.
-Managed affiliates, SEO, and SEM vendors ensuring goals/budgets were met and compliant.
-Planned and executed email marketing and drip campaigns.
-Integrated social media as primary platforms within all marketing avenues.

Marketing Analyst

-Set up projects with lead logic configuration and tracking to reflect accurate and consistent data reporting across all internal systems.
-Conducted market research and surveys via the service contact center.
-Created budgeting and performance reporting matrices for executive team.
-Administered direct response campaigns to increase lead generation and contact rate.

Marketing Assistant

Find out detailed information about Catherine Wong,  in Aliso Viejo, CA

Catherine Wong: in Aliso Viejo, CA

Catherine Wong

Keller Graduate School of Management

Keller Graduate School of Management

University of California, Los Angeles