Catherine Wong: in Aliso Viejo, CA

-Developed marketing content and strategized campaigns involving press releases, social media, email campaigns, blog, collateral, case studies, newsletters, white papers, direct mail, and digital assets. -Spearheaded collaboration between marketing and sales for driving effective channel marketing programs implementing best practices, processes, and procedures. -Planned and directed public relations program to increase brand awareness and maintain brand reputation. Built strong media relations with industry contacts securing speaking engagements and press interviews. -Implemented social media strategy achieving over a 25% increase in presence and in traffic. -Managed events, conferences, and trade shows for marketing and sales.

-Lead the creative team on projects from inception to completion ensuring deliverables meets budgets, timelines, and brand standards while continuously analyzing areas of improvements. -Co-manage creative and traditional agencies launching local and national television commercials, radio, out of home, digital ads, and web videos. Optimize media spending with multi-media channel to impact lead and start goals. -Provided key in-depth market research and customer insights as part of the creative process in developing the brand strategy for the organization. -Collaborate with key stakeholders to strategize marketing initiatives, including leading specialty efforts for senior leadership and other divisions across multiple locations. -Oversee vendors and service partners. Introduced an online print store with tracking & reporting to trim costs by 30%. -Pioneered an automated ticketing system to support internal marketing requests. Enhanced user experience, workflow, and efficiencies by reducing backlogged projects.

-Project manager for Carrington College’s rebrand initiative. Provided strategic direction for standardizing new branding guidelines. -Orchestrated the Manual of Brand Standards for interior branding projects to stem from. Completed branding for new and existing facilities. -Improved the organization’s advertising & marketing compliance rates over three years, from 55% to achieving 100%, across all marketing channels. -Served on numerous cross functional teams to assist with organizational-wide initiatives including opening new locations and programs. -Implemented a collateral strategy to focus on content marketing while decreasing print expenses. -Coordinated the recirculation campaign of existing leads with multiple touch points. -Spearheaded the introduction of a new internal marketing assets management system.

-Executed the organization’s name change from U.S. Education Corporation to Carrington Colleges Group within digital marketing. -Responsible for $1 million budget in digital marketing. Delivered monthly budget reports, vendor marketing allocation, and cost control measures. -Managed affiliates, SEO, and SEM vendors ensuring goals/budgets were met and compliant. -Planned and executed email marketing and drip campaigns. -Integrated social media as primary platforms within all marketing avenues.

-Set up projects with lead logic configuration and tracking to reflect accurate and consistent data reporting across all internal systems. -Conducted market research and surveys via the service contact center. -Created budgeting and performance reporting matrices for executive team. -Administered direct response campaigns to increase lead generation and contact rate.