Fashion

Lifestyle

With 6 years of e-commerce branding and digital marketing design experience in the fashion and beauty industries, I have developed to be a well-rounded, cross-platform, efficient marketing graphic designer. As a design leader and team player, I am capable of strategic planning, conceptualization and design execution of branding efforts, social media content and marketing initiatives.

Portfolio: CatArtBox.squarespace.com 

• Conceptualize and design promo assets including newsletters, banners, social media (instagram, facebook, twitter), digital ads and store prints
• Develop digital product launch assets across all brand platforms
• Create social media content for giveaways, product features, videos
• Produce graphics and edit photos for thebalm’s website and global affiliate/vendor sites (i.e. IPSY, Amazon, Sephora SG)
• Video editing and GIF creation for branding and marketing initiatives

Graphic Designer

• Team lead for promotional and lifestyle email marketing campaigns' concept and design
• Design digital paid media assets: Google ads, Facebook ads and retargeting ads
• Create banners and website graphics for brand website & affiliate sites
• Manage, delegate tasks and assist graphic designers
• Coordinates with marketing team for online shopping promotions
• Collaborate with social media team for content, giveaways & launches
• Create corporate materials such as presentations and brochures
• Provide print assets for package inserts, PR efforts and affiliate graphics
• Redesign product packaging

Senior Graphic Designer

• Concept and execution of design and copy for website homepage banners and other website elements (i.e., pop ups, category banners)
• Production editing / website product photos
• Create marketing campaigns for branding and promotions
• Social media content focusing on seasonal collections and promotions
• Retail store signs

• Conceptualize and design traditional and digital assets for branding, marketing, advertising and promotions for both e-commerce and retail
• Email marketing lead that plan, conceptualize & design email campaigns
• Social media content creator and coordinator
• Manage and design website graphic contents
• Coordinates with the marketing team for online shopping promotions
• Manage Instagram contests from concept to execution
• Copywriting for website banners, fashion collections and promotion titles
• Design print media for the retail department’s visual merchandising, store ads, events and promotional initiatives
• Design outdoor ads such as billboards, bus ads and mall wallscape

Graphic Designer / Marketing Associate

• Produce designs for print, web and outdoor advertisements, marketing collaterals, and showroom merchandise for low-end and high-end projects
• Handles corporate events and create event materials
• Worked with a team to build product brandings
• Solely created a brand image/personality for a high-end project
• Coordinate various project launches and sales events
• Conceptualize and design marketing collaterals for 3 projects simultaneously
• Design and execute showroom merchandise for 3 projects

Graphic Artist / Marketing Assistant

• Design print ads for 3 accounts
• Conduct design exams for graphic artist applicants
• Product quality works within the given quota
• Lead a pioneer project with a team of graphic artists and proofreaders

Graphic Artist

Find out detailed information about Cathryn Racelis,  in , CA

Cathryn Racelis: in , CA

Cathryn Racelis

University of Santo Tomas