Cathryn Racelis: in , CA

• Conceptualize and design promo assets including newsletters, banners, social media (instagram, facebook, twitter), digital ads and store prints • Develop digital product launch assets across all brand platforms • Create social media content for giveaways, product features, videos • Produce graphics and edit photos for thebalm’s website and global affiliate/vendor sites (i.e. IPSY, Amazon, Sephora SG) • Video editing and GIF creation for branding and marketing initiatives

• Team lead for promotional and lifestyle email marketing campaigns' concept and design • Design digital paid media assets: Google ads, Facebook ads and retargeting ads • Create banners and website graphics for brand website & affiliate sites • Manage, delegate tasks and assist graphic designers • Coordinates with marketing team for online shopping promotions • Collaborate with social media team for content, giveaways & launches • Create corporate materials such as presentations and brochures • Provide print assets for package inserts, PR efforts and affiliate graphics • Redesign product packaging

• Concept and execution of design and copy for website homepage banners and other website elements (i.e., pop ups, category banners) • Production editing / website product photos • Create marketing campaigns for branding and promotions • Social media content focusing on seasonal collections and promotions • Retail store signs

• Conceptualize and design traditional and digital assets for branding, marketing, advertising and promotions for both e-commerce and retail • Email marketing lead that plan, conceptualize & design email campaigns • Social media content creator and coordinator • Manage and design website graphic contents • Coordinates with the marketing team for online shopping promotions • Manage Instagram contests from concept to execution • Copywriting for website banners, fashion collections and promotion titles • Design print media for the retail department’s visual merchandising, store ads, events and promotional initiatives • Design outdoor ads such as billboards, bus ads and mall wallscape

• Produce designs for print, web and outdoor advertisements, marketing collaterals, and showroom merchandise for low-end and high-end projects • Handles corporate events and create event materials • Worked with a team to build product brandings • Solely created a brand image/personality for a high-end project • Coordinate various project launches and sales events • Conceptualize and design marketing collaterals for 3 projects simultaneously • Design and execute showroom merchandise for 3 projects

• Design print ads for 3 accounts • Conduct design exams for graphic artist applicants • Product quality works within the given quota • Lead a pioneer project with a team of graphic artists and proofreaders