Creative fashion professional with extensive experience in the footwear industry managing the full
scope of Sales, Product Line Building and Merchandising.
I am progressive and skilled at leading internal and external teams with a leadership and team
player personality.
I value innovative solutions while increasing revenue, productivity and morale.

Provides sales leadership to nine independent sales agencies with a total of 70 sales
representatives across the U.S.A.
• Re-structured regional sales territories resulting in an increase in revenue
• Developed a focused distribution strategy which resulted in increased revenue, profit and market share
• Developed and executed seasonal, quarterly and annual revenue plans targeted by territory
• Develop Seasonal Sales Presentation presented to Internal and External teams
• Conferred design and production departments on customer needs and preferences to stay
on top of changing demands

National Sales Manager

Managed the development of a new brand to the marketplace with a thought-out distribution
strategy.
• Collaborated with Product Team to develop relevant and trend focused product
• Tracked trends and provided suggested enhancements that would both challenge and refine
the company's product offerings
• Seasonal Forecasting and Budget Planning

Sales Manager

Represented the Brand Vision for the Americas through the London based Product, Design and Marketing team.
• Trend & Consumer Research (Evaluate and Leverage market intelligence and consumer
insights to develop seasonal briefs)
• Managed Product from concept to consumer launch
• Managed Product Lifecycle (seasonal and core product)
• Maintained the Americas wholesale and retail pricing to achieve internal and external Margin
Requirements
• Coordinated GTM Plan for Regional and Global Collaborations & Special Initiatives
• Managed and Executed SMU Program for Men's, Women's and Children's Footwear
• Monitored and analyzed sales data and consumer purchasing trends with National and Key
Accounts

Merchandise & Product Line Manager

Hybrid product leadership and sales leader.
• Managed National and Strategic Accounts in conjunction with Merchandising and Product
Line Management
• Developed Customized business plans and relevant product assortments based on channel of distribution
• Successfully led Seasonal Sales Meeting and Pre-Line Meetings
• Leveraged industry trends and competitive analysis to improve customer relationship building
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets

Product Line Manager & National Account Executive

Find out detailed information about Celina Sanchez,  in Portland

Celina Sanchez: in Portland

Celina Sanchez

Bauder Fashion College