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Board Member, External Advisory Board

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Product leader with a 17-year track record of driving growth:

- Served as the Director of Product & Marketing for a startup focused on product development and intellectual property licensing; built 3 distinct brands comprised of more than 40 SKUs and helped close wholesale, B2B, and/or licensing deals with partners in 3 states and 1 foreign country

- Owned management and growth of ASICS' largest e-commerce retail account, Amazon.com; nearly tripled annual revenue in first 3 years while maintaining the highest gross profit margin of any comparably sized account

- Went from assisting product management of ASICS' smallest footwear product lines to managing the largest and most profitable product line globally; Garnered 13 prestigious Runner’s World awards for introducing new innovative footwear products along the way

Specialties: Product Management, Product Marketing, Market Research, Product Innovation, Product Positioning, Merchandising, Lifecycle Management, Team Leadership, Communication

Hammer & Howl is an ecommerce retailer of bicycle components. "H+H" is a passion project which I work on in my free time.

• Testing hypotheses on market segments and size in search of niche markets and products
• Testing 1P and 3P marketplaces including Shopify, Amazon, and eBay for efficiency with sales and operational metrics
• Achieved 100% sell-through in all tests with inventory hold time not exceeding 4 weeks for any product
• Developing corporate structure and brand to include social mission of giving back to community and enriching people's lives through cycling and fitness
• Developing customer loyalty program which rewards consumers for purchases, reviews, and use
• Exploring development of house branded products through white label programs and small-batch production of items developed in-house

Founder, Sole Member & Manager

Super Jock n Jill is one of the nation's oldest and most influential running specialty shops.

Utility Player

DeepCell is an intellectual property licensing and product development company focusing on cannabinoid molecule discoveries.

• Created finance models including proforma and company valuation; presented to investors; designed Excel forecasting and optimization models to inform marketing and operations decision-making among leadership team.
• Owned building comprehensive marketing plans including digital marketing and partner marketing as well as hiring a collaborative team including external partners to execute creative campaigns and deliver go to market launch.
• Oversaw content scheduling, writing, editing, testing campaigns for engagement, and developing best practices.
• Led agile processes including Scrum and Kanban to manage digital products, while simultaneously developing physical products in a waterfall process.
• Acted as both product owner and scrum master in the inception, creation, deployment, and maintenance of three websites, email marketing, and three social accounts.
• Led innovation of product, packaging design, and negotiated material sourcing and pricing under tight deadlines.

VP Product & Marketing

ASICS is a Japanese multi-national corporation producing footwear, apparel, and sporting goods for a wide range of sports.

• Grew sales by 180% over 3 years by driving process improvements and improving business relationship and strategy.
• Garnered an invitation to speak at IRCE 2016, the world's largest eCommerce show.
• Awarded 2014 West Key Account Manager of the Year for work ethic, demonstrated commitment to collaboration.
• Led cross-functional collaboration and development of account plan, including product strategy, merchandising, financial targets, marketing, pricing strategy, inventory management, and warehouse operations.
• Negotiated pricing and sales terms with Amazon vendor management and ASICS’ sales leadership.
• Presented proposals for annual business development and marketing programs alongside key metrics to leadership.

Key Account Manager - Amazon.com

Milli is a Social Media Agency. The company provides social media marketing for small to medium size businesses. Milli creates campaigns to capture audiences and keep them engaged.

Founding Member

• Spearheaded global product marketing strategy and development of company’s largest product category, achieving 30% growth in revenue in 3 years, exceeding targets.
• Garnered 13 prestigious Runner’s World awards for introducing new innovative footwear products.
• Coached, mentored, and trained support staff to research and analyze data to drive innovative segmentation.
• Built a smart, creative, thriving team in a fast-paced environment to meet deadlines and impact business goals.

Product Manager - Performance Footwear (various roles and categories)

Buyer - Accessories

Find out detailed information about Chad Brandon, Board Member, External Advisory Board in Seattle, WA

Chad Brandon: Board Member, External Advisory Board in Seattle, WA

Chad Brandon