Chad Dorton: in Grand Rapids, MI

• Managed all West Coast operations (WA, OR, CA, NV, AZ, CO, UT). • Responsible for servicing and growing sales at key accounts in the food service, convenience store, secondary processors, and restaurant space. • Reported and established sales forecast with production based on previous years ordering habits. • Establish sales objectives by creating a sales plan for region in support of company's national objectives. • Maintain and expand customer base by managing regional broker representatives; building and maintaining rapport with key customers; and identifying new customer opportunities. • Identify new product opportunities by analyzing customer needs and industry trends. • Supported logistics in scheduling and changing delivery times to support customer request. • Worked in a collaborative environment with colleagues on key projects.

• Responsible for maintaining and farming active customer accounts. • Provide feasible solutions for demanding customer requests. • Actively make cold calls and schedule new potential business meetings. • Champion the sales cycle from discovery to delivery, and follow up. • Led marketing efforts through rebranding and creating new company identity. • Handle customer service duties along with assisting in collections.