chad towersey: Owner and Creative Content Influencer in Costa Mesa, CA
chad towersey
Owner and Creative Content Influencer
Costa Mesa | United States
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Work experience
OCINSTANEWS
Owner and Creative Content Influencer | 03/2017 - Current
Created an engaged IG account from 0 to 53,000 loyal followers.
• Responsible for multiple viral videos receiving millions of views.
• Snapped over 7,000,000 impressions in 7 days.
• Attracted multiple paid sponsors and advertisers.
• Maintained relationships with other influencers to increase awareness.
SMARTCHOICE HEATING AND AIR
Director of Marketing | 09/2019 - 09/2020
Key liaison between internal and outside contacts and President of the company.
• Managed IG responsible for all content creation.
• Assisted in creative direction for visual content.
• Responsible for tens of thousands of dollars in sales revenue.
• Grew SmartChoice overall revenue and branding presence in the OC from 2019 to 2020.
• Introduced valuable influencers, clients, brands to help them grow brand.
CONTENT.AD
Senior Sales Executive | 03/2016 - 07/2017
Expert in Native Advertising sales strategies for Advertisers.
• Grew pipeline of business and managed client expectations.
• Worked directly with Head of Sales to refine sales process to obtain more business.
PROPEL
Account Executive | 08/2012 - 02/2016
Digital Marketing Expert creating strategic partnerships with Agencies and Publishers worldwide.
• Vast knowledge to help clients expand reach, increase share of voice and increase ROI.
• Specialize in Paid Search, Display and Contextual. CPM, CPC and CPV.
• Average Close Rate of 18 Advertisers per month. (Personal Best 28)
• Average Funding Rate of 14 Advertisers per month. (Personal Best 23)
• Average Monthly Revenue $400,000. (Personal Best $542,220)
• Awarded Employee of the Quarter in 2013.

SURFLINE
Sales Manager/New Business Development | 09/2008 - 08/2012
• Online sales expert utilizing the CPM metric system.
• Closed over 80 new endemic and non-endemic accounts in 2 full years as sales manager.
• Developed editorial concepts tailored for specific clients.
• Created Surfline's first Online Board Guide closing over 20 clients in 2 months.
• Managed direct relationships with key accounts (Nike, Oakley, Rvca, Volcom, Monster, GoPro)
• Top Sales Representative increasing revenue and hitting goals provided by CRO.