chad towersey: Owner and Creative Content Influencer in Costa Mesa, CA

chad towersey

Owner and Creative Content Influencer
Costa Mesa | United States
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Work experience
Image OCINSTANEWS

OCINSTANEWS

Owner and Creative Content Influencer | 03/2017 - Current

Created an engaged IG account from 0 to 53,000 loyal followers. • Responsible for multiple viral videos receiving millions of views. • Snapped over 7,000,000 impressions in 7 days. • Attracted multiple paid sponsors and advertisers. • Maintained relationships with other influencers to increase awareness.
Image SMARTCHOICE HEATING AND AIR

SMARTCHOICE HEATING AND AIR

Director of Marketing | 09/2019 - 09/2020

Key liaison between internal and outside contacts and President of the company. • Managed IG responsible for all content creation. • Assisted in creative direction for visual content. • Responsible for tens of thousands of dollars in sales revenue. • Grew SmartChoice overall revenue and branding presence in the OC from 2019 to 2020. • Introduced valuable influencers, clients, brands to help them grow brand.
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CONTENT.AD

Senior Sales Executive | 03/2016 - 07/2017

Expert in Native Advertising sales strategies for Advertisers. • Grew pipeline of business and managed client expectations. • Worked directly with Head of Sales to refine sales process to obtain more business.
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PROPEL

Account Executive | 08/2012 - 02/2016

Digital Marketing Expert creating strategic partnerships with Agencies and Publishers worldwide. • Vast knowledge to help clients expand reach, increase share of voice and increase ROI. • Specialize in Paid Search, Display and Contextual. CPM, CPC and CPV. • Average Close Rate of 18 Advertisers per month. (Personal Best 28) • Average Funding Rate of 14 Advertisers per month. (Personal Best 23) • Average Monthly Revenue $400,000. (Personal Best $542,220) • Awarded Employee of the Quarter in 2013.
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SURFLINE

Sales Manager/New Business Development | 09/2008 - 08/2012

• Online sales expert utilizing the CPM metric system. • Closed over 80 new endemic and non-endemic accounts in 2 full years as sales manager. • Developed editorial concepts tailored for specific clients. • Created Surfline's first Online Board Guide closing over 20 clients in 2 months. • Managed direct relationships with key accounts (Nike, Oakley, Rvca, Volcom, Monster, GoPro) • Top Sales Representative increasing revenue and hitting goals provided by CRO.
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