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Creative Director

Creative & Design

Transforming&nbsp;brands&nbsp;through&nbsp;strategic&nbsp;creativity&nbsp;and&nbsp;proven&nbsp;leadership.I&#39;m&nbsp;a&nbsp;Creative&nbsp;Director&nbsp;with&nbsp;20+&nbsp;years&nbsp;of&nbsp;experience&nbsp;turning&nbsp;brand&nbsp;stories&nbsp;into&nbsp;business&nbsp;results.&nbsp;My&nbsp;passion&nbsp;lies&nbsp;in&nbsp;building&nbsp;high-performing&nbsp;creative&nbsp;teams&nbsp;that&nbsp;deliver&nbsp;award-winning&nbsp;campaigns&nbsp;while&nbsp;driving&nbsp;measurable&nbsp;growth—like&nbsp;achieving&nbsp;a&nbsp;30%&nbsp;increase&nbsp;in&nbsp;brand&nbsp;recognition&nbsp;for&nbsp;major&nbsp;healthcare&nbsp;uniform&nbsp;brands&nbsp;or&nbsp;launching&nbsp;subscription&nbsp;programs&nbsp;that&nbsp;create&nbsp;new&nbsp;revenue&nbsp;streams.What&nbsp;sets&nbsp;me&nbsp;apart:&nbsp;I&nbsp;bridge&nbsp;the&nbsp;gap&nbsp;between&nbsp;creative&nbsp;vision&nbsp;and&nbsp;business&nbsp;strategy.&nbsp;Whether&nbsp;leading&nbsp;comprehensive&nbsp;rebrands&nbsp;for&nbsp;established&nbsp;companies&nbsp;or&nbsp;building&nbsp;creative&nbsp;operations&nbsp;from&nbsp;the&nbsp;ground&nbsp;up,&nbsp;I&nbsp;focus&nbsp;on&nbsp;delivering&nbsp;quantifiable&nbsp;impact.Recent&nbsp;wins:&nbsp;•&nbsp;Award-winning&nbsp;brand&nbsp;development&nbsp;-&nbsp;&quot;Best&nbsp;Classic&nbsp;Vintage&nbsp;Inspired&nbsp;Clothing&nbsp;Brand&nbsp;-&nbsp;USA&quot;&nbsp;(Lux&nbsp;Magazine&nbsp;2023)&nbsp;•&nbsp;Operational&nbsp;excellence&nbsp;-&nbsp;40%&nbsp;productivity&nbsp;improvements&nbsp;through&nbsp;strategic&nbsp;workflow&nbsp;optimization•&nbsp;Team&nbsp;development&nbsp;-&nbsp;Successfully&nbsp;promoted&nbsp;designers&nbsp;to&nbsp;leadership&nbsp;roles&nbsp;within&nbsp;12&nbsp;monthsMy&nbsp;expertise&nbsp;spans:&nbsp;•&nbsp;Strategic&nbsp;brand&nbsp;development&nbsp;across&nbsp;fashion,&nbsp;healthcare,&nbsp;and&nbsp;retail&nbsp;•&nbsp;Leading&nbsp;creative&nbsp;teams&nbsp;of&nbsp;10+&nbsp;designers,&nbsp;photographers,&nbsp;and&nbsp;production&nbsp;specialists&nbsp;•&nbsp;Digital&nbsp;campaign&nbsp;optimization&nbsp;and&nbsp;multi-platform&nbsp;marketing&nbsp;strategies&nbsp;•&nbsp;Budget&nbsp;management&nbsp;delivering&nbsp;25%&nbsp;cost&nbsp;reductions&nbsp;while&nbsp;maintaining&nbsp;qualityI&nbsp;thrive&nbsp;on&nbsp;challenges&nbsp;like&nbsp;transforming&nbsp;underperforming&nbsp;brands,&nbsp;launching&nbsp;innovative&nbsp;products,&nbsp;and&nbsp;building&nbsp;scalable&nbsp;creative&nbsp;systems&nbsp;that&nbsp;combine&nbsp;data-driven&nbsp;insights&nbsp;with&nbsp;compelling&nbsp;visual&nbsp;narratives.Currently&nbsp;seeking&nbsp;opportunities&nbsp;to&nbsp;lead&nbsp;creative&nbsp;strategy&nbsp;for&nbsp;forward-thinking&nbsp;brands&nbsp;ready&nbsp;to&nbsp;make&nbsp;their&nbsp;mark&nbsp;in&nbsp;competitive&nbsp;markets.Let&#39;s&nbsp;connect&nbsp;if&nbsp;you&#39;re&nbsp;looking&nbsp;for&nbsp;a&nbsp;creative&nbsp;leader&nbsp;who&nbsp;delivers&nbsp;both&nbsp;artistic&nbsp;excellence&nbsp;and&nbsp;bottom-line&nbsp;results.&nbsp;

Creative Director for Dickies Medical + Cherokee Uniforms

Careismatic Brands Inc. | 2023 - 2024

Drove strategic brand transformation for two iconic healthcare uniform brands, leading comprehensive creative operations that delivered measurable business growth and enhanced market positioning.

Key Achievements:

• Brand Recognition Growth - Orchestrated 20+ strategic campaigns that revolutionized brand perception, achieving 30% increase in brand recognition across both Dickies Medical and Cherokee Uniforms

• Budget Optimization Excellence - Delivered 25% cost reduction through strategic vendor negotiations and resource allocation while maintaining premium campaign quality and brand standards

• High-Performance Team Leadership - Built and mentored 10+ member cross-functional creative team, successfully promoting top graphic designer to Jr Art Director within 12 months

• Strategic Client Partnership - Forged lasting relationships through comprehensive needs analysis, translating business objectives into creative solutions that delivered quantifiable ROI

• Operational Excellence - Established robust QA protocols and vendor partnerships ensuring 100% on-time delivery of marketing materials while exceeding brand quality standards

Golden Green, LLC dba Friend or Foe Apparel | 2021 - 2023

Spearheaded comprehensive brand transformation for emerging apparel company, building creative operations from the ground up while driving award-winning campaigns and measurable digital growth.

Key Achievements:

• Award-Winning Brand Development - Led complete brand transformation including website redesign, marketing materials, and social media strategy, culminating in "Best Classic Vintage Inspired Clothing Brand - USA" recognition from Lux Magazine 2023

• Digital Engagement Growth - Increased social media engagement by 50% across all platforms through integrated multi-channel strategy and compelling visual storytelling

• Creative Operations Excellence - Built comprehensive creative operations system managing multi-platform digital and print campaigns while achieving 100% on-time project delivery

• Brand Positioning Leadership - Successfully positioned Friend or Foe Apparel in competitive vintage-inspired market, establishing distinctive brand identity that resonated with target demographics

• Quality & Efficiency Standards - Maintained premium creative standards while streamlining workflows, demonstrating ability to scale creative operations in fast-paced startup environment

Creative Director / Design Manager

G Fashion | 2020 - 2021

Drove strategic creative operations and revenue innovation for fashion retailer, optimizing workflows while launching premium customer programs and developing high-performance creative teams.

Key Achievements:

• Operational Transformation - Delivered 40% productivity improvement through strategic workflow optimization and streamlined design processes

• Revenue Stream Innovation - Launched G-Clubs exclusive membership subscription, generating new premium revenue channel and increasing customer retention

• Data-Driven Growth - Enhanced customer loyalty metrics through competitive market analysis and strategic brand positioning initiatives

• Team Development Leadership - Mentored and coached creative talent, improving team performance and building scalable design capabilities

Creative Director / Design Manager

Creative Director

Brighton Collectibles | 2016 - 2020

Led strategic creative operations for established collectibles brand, delivering systematic marketing excellence while strengthening brand architecture and market positioning across diverse product portfolios.

Key Achievements:

• High-Volume Campaign Excellence - Directed creative production organization delivering 50+ integrated marketing campaigns annually through systematic frameworks that ensured consistent brand performance and competitive market presence

• Brand Identity Development - Created comprehensive brand guidelines, documentation, and fashion lookbooks that established cohesive visual identity across multiple product categories

• Market Positioning Leadership - Strengthened competitive positioning through strategic brand architecture development, enhancing brand recognition and customer engagement

• Creative Operations Management - Built scalable creative excellence frameworks that maintained quality standards while managing high-volume campaign production in fast-paced retail environment

Sr. Art Director

Tillys Clothing | 2010 - 2016

Spearheaded comprehensive brand transformations and integrated creative strategies for multi-brand fashion retailer, leading cross-functional teams to deliver market-defining visual narratives and strengthen competitive positioning.

Key Achievements:

• Brand Transformation Success - Led complete RSQ Jeans repositioning initiative, directing 5+ team members through strategic visual identity development that delivered renewed brand relevance and increased market share

• Multi-Brand Creative Leadership - Orchestrated integrated art direction strategy for Tilly's, TLC, and private label portfolio, managing 10+ photographers, stylists, and production specialists across multiple platforms

• Visual Narrative Excellence - Delivered cohesive creative campaigns that elevated brand perception and strengthened market positioning through strategic visual storytelling and brand consistency

• Cross-Functional Team Management - Successfully coordinated large creative teams and production specialists, ensuring seamless execution of complex multi-brand campaigns and strategic brand initiatives

Sr. Art Director 

Find out detailed information about Charles Coatney, Creative Director in Long Beach, CA

Charles Coatney: Creative Director in Long Beach, CA

Charles Coatney: Creative Director in Long Beach, CA

Charles Coatney

Brooks College of Design and Photography