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Fishing Manager / Assistant Store Manager

Administration & Clerical

I have over 10 years of experience working in the outdoor and fly fishing industries as a retail manager, guide, fly fishing instructor, writer, marketer, and sales associate.  Throughout my career, my number one focus has been building incredible relationships with my customers and co-workers and providing an exceptional experience.  I believe  in work and in life, it is always a good practice to leave your camp better than you found it.

o  Exceeding store and fishing department annual sales goals. Average +5% growth year over year including +15% lifts in fishing department sales for 2018 and 2019.
o  Hiring, training and managing a skilled and motivated retail staff through active coaching, skills practice and leadership by example on the sales floor.
o  Providing an exceptional customer experience in the retail store by focusing on customer service, constantly growing product knowledge and encouraging an engaging, customer-oriented store culture.
o  Demonstrating the ability to achieve and exceed sales goals and execute all company directives by deadline while managing a sales staff and day to day operations in a retail store.
o  Growing and maintaining a loyal customer base through significant community outreach. Networking with local experts, clubs, and guides. Planning and executing classes, clinics, and events. Online marketing through social media channels and Constant Contact mailing lists.
o  Utilizing real-time data reporting tools to analyze key performance metrics on an hour by hour basis and make strategic coaching decisions that actively influence associate selling behaviors and sales performance.

o   Pitched compelling article ideas that were relevant to the Fix.xom brand/audience. Wrote and submitted finished articles to be published on the Fix.com blog with the goal of increasing online exposure and brand awareness.
o	Ensured style and voice were consistent with Fix.com brand guidelines.

Freelance Writer

o  Developed and executed a successful content marketing strategy and editorial calendar with the goal of increasing product awareness, qualified leads and overall sales performance.
o  Drafted press releases, tradeshow banners, and content for Revolve Robotics' website, Facebook page, blog, and other social media outlets. Ensured marketing efforts were consistent with brand guidelines for style, voice, and imaging.
o Developed email marketing campaigns to support sales and lead generation goals. Created and managed customer contact lists.
o Attended industry events and trade shows. Performed in-person product demos to increase brand awareness and drive sales.
o  Partnered with industry professionals and customers to develop recommendations for marketing strategies that increased revenue opportunities.

Marketing Coordinator

o   Guided fly fishing trips on the Puget Sound and various rivers throughout Western Washington.
o   Created regular blog entries related to fly fishing, the fly fishing industry and conservation for the Emerald Water Anglers blog "Scales": http://www.emeraldwateranglers.com/blog/

Fly Fishing Guide

o	Managed operations, outreach, customer relations, merchandising and inventory at a fly fishing retail store.
o	Provided excellent customer service and team leadership to achieve sales goals.
o	Leveraged social media, blog posts, e-mail newsletter, social events, and other marketing strategies to attract customers and build lasting relationships.
o	Planned and executed clinics, talks and other after-hours events.
o	Guided fly fishing trips throughout Western Washington and instructed classes on all subjects related to fly fishing and fly tying.

Store Manager

o   Managed merchandising, sales and inventory in the fly fishing department of a large outdoor retail store.
o   Demonstrated excellent customer service and sales ability in order to consistently meet and exceed monthly sales goals.
o   Created a customer e-mail list and weekly e-newsletter in order to raise interest in the fly fishing department and drive customer traffic.

Fishing Department Sales Associate and Fly Fishing Lead

Find out detailed information about Charles Robinton, Fishing Manager / Assistant Store Manager in Auburn, CA

Charles Robinton: Fishing Manager / Assistant Store Manager in Auburn, CA

Charles Robinton

University of California Davis