Charles Smith: Owner in Lyons, CO

• Launched the development of professional bicycle transport (Pro Bike Express) race and bike support/ transport to events across North America. With specific focus on concierge service giving athletes the time and focus for events and not the logistics • Grown net sales through grass roots development program with year on year growth of 32%. A bicycle and gear transport company based in Boulder, CO established in 2009 to cater and service the Rocky Mountain athlete cycling community. To improve the expertise in road, triathlon, mountain and cycle-cross athletes with a secure, cost effective, and convenient transportation service for their bicycles and race gear to destination events within the United States and Canada. • Development in creating "ala carte" transport service for bicycles and race gear to and from events • Expanding growth through industry partnerships, promoters and organizations in the bike industry with local and regional bike shops in the specific fields of cycle-cross and mountain bike with Pro Bike Express to athlete's race event. • Development of website POS system SALES MANAGEMENT / OPERATIONS EXPERIENCE

• Managed the development of three-year strategic plan, personally responsible for plan development, presentation to senior executives and implementation • Created new product line/sales strategy for Nautilus Fitness Apparel into the Health Club/Fitness Channel ? Responsible for ongoing communication with senior management regarding Health Club/fitness Channel status ? Developed concept and implemented recruited top International Fitness Instructors for the Nautilus Fitness Council to drive brand awareness and enthusiasm via key influencers within the health club channel • Provided leadership, bridging the gap between Nautilus and Pearl Izumi in solving pricing, service issues and cultural development with smooth transitions in retaining new customers • Created, designed and marketed "Direct to Fitness" program for IBD's (Independent Bikes Dealers), Health clubs and continuing education organizations ? Marketing development for "Direct to Fitness" Brochure program • Pioneered strategic channel distribution with Nautilus apparel line to IBD's and Fitness Health Clubs ? Set pricing structure and margins for growth in distribution channels ? Forecasted sales plan for direct, retail and international channels • Exceeded and beat all company sales expectations • Was the liaison between product development and key national fitness education organizations, including National Academy of Sports Medicine, American Council on Exercise, National Council on Strength and Fitness and American Council of Sports Medicine, regarding product development, fit, color and design ? Fostered strong relationships with buyers to ensure successful adoption of product line ? Negotiated company contracts (with corporate counsel) that included exhibits, trade shows which laid out details to promote the Nautilus brand within the fitness enthusiasts' channel ? Managed program growth through tracking web sales with industry partners ? Coordinated co-branding sublimation opportunities with select partners • Represented the brand at all national trade shows, sales events, line showings and clinics ? Organized and conducted all trade show booth merchandized designs • Created grass roots web marketing campaign generating website traffic, exposure and product sales • Orchestrated new web channel business to over 25,000 trainers with sales growth from $0 to $250,000 with-in 12-month period.

• Recruited to be national inside sales lead for all national accounts, establishing exclusive relationships with 24-Hour Fitness, LA Fitness, New York Sports Clubs and Bally's, achieving annual goals of $10 million in revenue. Key accounts in company's commercial division totaled over $60 million in gross revenues. • Bridged gap between Nautilus, Schwinn and Stairmaster companies to full commercialization. • Selected by VP of Sales to create commercial margin system for products, staying within the markets goal of 42%. ? Designed operational margin system for controlling costs, analyzed controlled expenditures of division to conform to budgetary requirements. • Managed all traffic / logistics, invoicing, billing and credits for national accounts. • Led a five-person team, controlling expenditures of East division, to meet company's budgetary requirements. ? Spearheaded team building through weekly motivational meetings on sales goals, customer service and sales promotions. • Reviewed market data, to determine customer needs, volume potential, price schedules and national discount rates • Designed Multi-floor equipment design schematic based on programs equipment choice and office space. • Functioned as corporate account analytical support with leasing companies and commercial dealer's finder's fee rebates. • Analyzed and controlled expenditures of division, to conform to the company's requirements meeting target sales quarterly goals. ? Achieved average closing rates on 84% on outbound calls to potential health clubs with fitness equipment needs through long-term relationships in customer service, warranty claims and a growing network of a satisfied customer base.