Charlie Silverberg: ACCOUNT MANAGER in Barrington, IL

* Promoted to the Account Manager-Specialty calling on Key Family Shoe Stores and Volume All other accounts * Led growth in all footwear accounts by selling new products and services and developed new accounts to maximize revenue potential- Grew territory 3x * Develop pipeline to monitor sales progress and boost company revenue * Managed book of business to maintain positive relationships and make effective financial or client-related decisions * Educated clients on new products or services to increase customer engagement with brand. * Managed over $5M in the IL, WI and IN territory * Product Story Placement: Sell in recommended assortments, present all NB product categories and communicate head to toe stories. * Brand Presentation and Communication: Ensure the best consumer experience and visual excitement, be the brand Advocate, maintain positive external and internal relationships * Training and Technology: Partner with each dealer's staff to train on all the features and benefits of the entire product line * Marketing Resource: Champion each dealer's marketing and advertising plans, implement and quarterback the execution of brand launches and marketing events * Inherited a specialty account base of growth accounts in IL, WI in 2021 STRATEGIC ACCOUNT MANAGER 01/2009 to 01/2014 NEW BALANCE ATHLETIC SHOE, INC, Atlanta, GA / Chicago, IL * Promoted to Strategic Account Manager recognizing outstanding sales performance as Manufacturer's Sales Representative for New Balance at C & J Sport Sales, Inc * Control total sales volume of $14M with sole responsibility of three key accounts: Off Broadway Shoes, Belk, Inc and Von Maur Inc * Generated 100% increase in revenue to revitalize dormant Off-Broadway Shoes account with sales totaling $4M in less than two years. * Devised strategic plan to generate profit top line growth of 20% * Selected to lead the evolution of high-volume independent accounts in the Midwest Region resulting in 40% increase for Von Maur Inc women's and kids' business and moving NB retail stores into the top 10 nationwide. * Maximized profitability with the implementation of brand strategies, expert account planning, and providing direction for key accounts * Developed and executed on strategic plans to increase market share resulting in outperforming and eliminating the competition KEY ACCOUNT SALES REPRESENTATIVE 01/2005 to 01/2009 C & J SPORT SALES INC, NEW BALANCE ATHLETIC SHOE INC, Atlanta, GA * Owner and president of independent agency * Served as Manufacturer's Sales Representative for New Balance managing annual sales of more than $20M * Recruited to manage key account sales for Hibbett Sports, retail chain with 1000+ stores nationwide due to exceptional sales record * Raised the brand to #2 Vendor in Footwear at Hibbett Sports and maintained this market share * Increased Stock-keeping unit (SKU) count for Hibbett Sports from 7 to 35 in two years * Served as Account Manager for small accounts including four New Balance Licensed stores and four key local independent retailers in Atlanta, GA * Boosted brand awareness, store traffic, and New Balance revenue with establishment of effective annual internal and external marketing initiatives * Collaborated with buying team to strategize buys and monitor sell-through * Analyzed sales to manage life cycle of product, inventory models and selling rates * Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment * Developed creative incentive plan to generate significant revenue growth SALES REPRESENTATIVE 01/2002 to 01/2005 New Balance Athletic Shoe * Spearheaded maximum of 65 accounts in 2002 throughout territory in Georgia and South Carolina * Hunted new business and identified needs of target accounts increased volume by $3M * Created strategies to develop and expand sales of services and products to existing customer which resulted in significant increase in annual revenue * Managed co-op funds in accordance with pre-established procedures * Developed exceptional customer relationships built on integrity, trust, and solutions * Secured and managed accounts with major retailers including The Athlete's Foot Inc * Established core business strategies, conducted weekly replenishment, and significantly grew athletic specialty business by 100% APPAREL & SHOE SALES REPRESENTATIVE 01/1999 to 01/2002 * Oversaw shoe territory that encompassed all Northern Florida * Managed 62 shoe accounts and 15 apparel accounts including major sports retailer, The Sports Authority * Collaborated with Footwear Sales Representative to synchronize footwear and apparel inside all accounts * Conducted close monitoring of sell-through and provided SKU forecasting * Consistently met or exceeded sales budgets * Generated 472% boost in apparel sales during first year, achieving largest sales increase in company history; received Sales Performance award * Achieved growth in apparel business from $367K to $4M in four years * Initiated successful sock sales with boost from zero to $1M in one year with creation and implantation of plan-o-gram of socks in all stores * Collaborated with designers and product managers to develop and integrate core apparel package for New Balance to be sold at major retailer The Sports Authority; utilized E3 replenishment program to secure availability of product; added seasonable adjustments once core was established. FIELD MERCHANDISING & REGIONAL COORDINATOR 01/1997 to 12/1998 New Balance Athletic Shoe * Promoted to Regional Coordinator recognizing exceptional sales performance * Managed a team of three Field Representatives with a focus on professional growth * Led training clinics on New Balance technology * Cultivated collaborative relationships between New Balance and the retailers * Established and maintained product displays for more than 200 accounts