• Cross-functional liaison between department leaders, Agile Scrum teams, IT professionals, partners, advisors and other key business stakeholders to translate business requirements into strategic communications plans
• Ensured simultaneous IT systems changes met end user requirements, including development monitoring, UAT and comms plan execution
• Intranet management - Wrote/edited copy/imagery, curated content, analyzed/measured/tracked traffic data and utilized reporting tools. Used results to refine communication strategies and optimize UX.
• Print/digital graphic design, copy writing and editing

IT Communications Business Analyst

• Led marketing and creative strategy management and execution
• Analyzed and segmented customer data and used output to develop new prospecting, engagement, and retention strategies
• Brand management - Oversight of creative assets
• Conducted marketing programs within allocated budget
• Designed digital ads, print ads, conference materials, sales toolkits, brochures and other marketing collateral
• Collaborated with HR to fulfill employment acquisition initiatives
• Developed and executed social media campaign strategy, engaged the social community via rich, relevant and timely content/posts to grow social followers, tracked outcomes and refined methodology
• Website management, SEO
• Copy writing--Proposals, website, bios, presentations
• Trade show/event management, vendor management, media relations
• Analyzed market trends and remained knowledgeable of industry news

Marketing Manager

• Engagement strategy and marketing improvement analysis
• Event management--Including open houses, sales rallies and training
• Salesforce implementation and agent training leader
• Print/digital graphic design, copy writing and editing--Web, advertising, brochures, social media, bios, presentations, billboards, signage, training
• Direct collaboration with legal and vendor relations

Regional Marketing Coordinator

Marketing Coordinator

Lead Graphic Designer

• Developed corporate brand awareness and broad-market understanding of company products and services
• Developed email campaigns using marketing automation tools, social media posts, direct mail, events, advertising, proposals
• Project management and trafficking
• Vendor and media relations
• Oversight of budget tracking and expenses
• Print/digital graphic design, copy writing/editing

• Managed proposal creation
• Spearheaded training of international marketing team
• Identified opportunities and executed broker/tenant events
• Email marketing campaigns--Maximized B2B & B2C lead and demand generation and nurturing. Conducted A/B tests and other multivariate experiments, analysis, created HTML templates, automation, etc.
• Managed advertising, promotions, signage install and vendor relations
• Ensured accuracy and completion of property listings
• Property, event and personnel photography, including photo retouching
• Print/digital graphic design, copy writing and editing--Flyers, brochures, proposals, email and maps

• Led the strategic development and tactical execution of marketing plans--Collaborated with executive team to evolve and refine corporate messaging, positioning and branding
• Conducted market research and competitive analyses
• Measured marketing effectiveness and implemented improvements
• Project management--Collaborated with international marketing teams
• Conceived new paths to solidify the company's brand and generate new business (multiple business units (BU's)
• Managed conference planning, preparation and event logistics
• Vendor relations
• Communicated announcements with media outlets and coordinated interviews with executives
• Print/digital graphic design, copy writing and editing--Proposals, presentations, customer success stories, papers, email and marketing materials
• Management of program budgets and billing reconciliation--Conducted marketing programs within allocated budget

• Collaborated with multiple business units (BU's), such as legal and mortgage teams, to strategize and execute marketing strategy and initiatives
• Event coordination--Model openings, community events, sales rallies
• Maintained online home inventory, plans and price sheets
• Print/digital graphic design, copy writing and editing--Brochures, email, renderings, floor plans, community maps, advertising, signage

Administrative Assistant

• Managed conception, coordination and execution of marketing initiatives
• Oversaw marketing department and direct report during maternity leave
• Consulted and provided marketing and business development support for 20+ commercial real estate brokers, internal departments and clients
• Print/digital graphic design, copy writing and editing--Brochures, presentations, d-mail, email, proposals, web, white papers, ads, bios, aerials, case studies, books, transaction agreements

• Conducted market research and competitive analyses
• Oversight of creative assets and vendor relations
• Coordinated planning and execution of PR campaigns with PR firm
• Collaborated with media outlets to develop contributed content articles and responded to media requests for information
• Ensured accuracy and completion of property listings
• Coordination of quarterly corporate events

Temp-to-Perm

• Consulted and provided marketing, training and business development support for 30+ sales executives
• Collaborated with multiple business units (BU's), such as engineering and other technical teams, to strategize and fulfill marketing initiatives
• Print/digital graphic design, copy writing--Brochures, presentations, d-mail, email, proposals, websites, white papers, ads, case studies, training
• Developed press releases and communicated announcements with media outlets. Coordinated interviews with executives.
• Oversight of creative assets--Vendor relations, including agency
• Assisted in international and domestic event planning and execution
• Enterprise Salesforce implementation
• Created and maintained project schedules and advertising calendar

Marketing Assistant

Find out detailed information about Charlissa Holman,  in San Diego, CA

Charlissa Holman: in San Diego, CA

Charlissa Holman

University of Alabama