Charlissa Holman: in San Diego, CA

• Cross-functional liaison between department leaders, Agile Scrum teams, IT professionals, partners, advisors and other key business stakeholders to translate business requirements into strategic communications plans • Ensured simultaneous IT systems changes met end user requirements, including development monitoring, UAT and comms plan execution • Intranet management - Wrote/edited copy/imagery, curated content, analyzed/measured/tracked traffic data and utilized reporting tools. Used results to refine communication strategies and optimize UX. • Print/digital graphic design, copy writing and editing

• Led marketing and creative strategy management and execution • Analyzed and segmented customer data and used output to develop new prospecting, engagement, and retention strategies • Brand management - Oversight of creative assets • Conducted marketing programs within allocated budget • Designed digital ads, print ads, conference materials, sales toolkits, brochures and other marketing collateral • Collaborated with HR to fulfill employment acquisition initiatives • Developed and executed social media campaign strategy, engaged the social community via rich, relevant and timely content/posts to grow social followers, tracked outcomes and refined methodology • Website management, SEO • Copy writing--Proposals, website, bios, presentations • Trade show/event management, vendor management, media relations • Analyzed market trends and remained knowledgeable of industry news

• Engagement strategy and marketing improvement analysis • Event management--Including open houses, sales rallies and training • Salesforce implementation and agent training leader • Print/digital graphic design, copy writing and editing--Web, advertising, brochures, social media, bios, presentations, billboards, signage, training • Direct collaboration with legal and vendor relations

• Developed corporate brand awareness and broad-market understanding of company products and services • Developed email campaigns using marketing automation tools, social media posts, direct mail, events, advertising, proposals • Project management and trafficking • Vendor and media relations • Oversight of budget tracking and expenses • Print/digital graphic design, copy writing/editing

• Managed proposal creation • Spearheaded training of international marketing team • Identified opportunities and executed broker/tenant events • Email marketing campaigns--Maximized B2B & B2C lead and demand generation and nurturing. Conducted A/B tests and other multivariate experiments, analysis, created HTML templates, automation, etc. • Managed advertising, promotions, signage install and vendor relations • Ensured accuracy and completion of property listings • Property, event and personnel photography, including photo retouching • Print/digital graphic design, copy writing and editing--Flyers, brochures, proposals, email and maps

• Led the strategic development and tactical execution of marketing plans--Collaborated with executive team to evolve and refine corporate messaging, positioning and branding • Conducted market research and competitive analyses • Measured marketing effectiveness and implemented improvements • Project management--Collaborated with international marketing teams • Conceived new paths to solidify the company's brand and generate new business (multiple business units (BU's) • Managed conference planning, preparation and event logistics • Vendor relations • Communicated announcements with media outlets and coordinated interviews with executives • Print/digital graphic design, copy writing and editing--Proposals, presentations, customer success stories, papers, email and marketing materials • Management of program budgets and billing reconciliation--Conducted marketing programs within allocated budget

• Collaborated with multiple business units (BU's), such as legal and mortgage teams, to strategize and execute marketing strategy and initiatives • Event coordination--Model openings, community events, sales rallies • Maintained online home inventory, plans and price sheets • Print/digital graphic design, copy writing and editing--Brochures, email, renderings, floor plans, community maps, advertising, signage

• Managed conception, coordination and execution of marketing initiatives • Oversaw marketing department and direct report during maternity leave • Consulted and provided marketing and business development support for 20+ commercial real estate brokers, internal departments and clients • Print/digital graphic design, copy writing and editing--Brochures, presentations, d-mail, email, proposals, web, white papers, ads, bios, aerials, case studies, books, transaction agreements • Conducted market research and competitive analyses • Oversight of creative assets and vendor relations • Coordinated planning and execution of PR campaigns with PR firm • Collaborated with media outlets to develop contributed content articles and responded to media requests for information • Ensured accuracy and completion of property listings • Coordination of quarterly corporate events

• Consulted and provided marketing, training and business development support for 30+ sales executives • Collaborated with multiple business units (BU's), such as engineering and other technical teams, to strategize and fulfill marketing initiatives • Print/digital graphic design, copy writing--Brochures, presentations, d-mail, email, proposals, websites, white papers, ads, case studies, training • Developed press releases and communicated announcements with media outlets. Coordinated interviews with executives. • Oversight of creative assets--Vendor relations, including agency • Assisted in international and domestic event planning and execution • Enterprise Salesforce implementation • Created and maintained project schedules and advertising calendar