Marketing Director at Sportsman's Warehouse | 20 Years of Marketing Experience | Brand & Storytelling Maven

Buoyant Marketing Director with 20+ years experience helping companies implement strategic advertising plans, strengthen financial positioning, and maximize growth by utilizing new sales channels. Efficiency maven, with strong operations management and a track record of growing cross-functional teams by 4-fold within 5 years. 

Expertise includes:

✅Operations
✅Advertising
✅Marketing
✅PR 
✅Social Media
✅Media Buying
✅Sales, 
✅Production
✅Strategic Problem Solving
✅Business Analytics
✅Brand Management
✅Digital Media
✅Start-Ups
✅Private Equity
✅Distribution Marketing

Provide project based services in the following areas:  
Production Coordination & Management, Web Development, SEO/SEM, Market Research, Media Buying & Coordination, Marketing Campaign Strategies & Budget Development, Monthly Reporting, Advertising, PR, Brand Development, Social Media, Copy Writing.

Principal

Marketing Director, CRM | Loyalty | PLCC | Email

GritWell is a data-driven platform for those struggling with modern chronic conditions - insomnia, digestive issues, anxiety and migraines - that often compound over time until they warrant an autoimmune diagnosis. Today, 1 in 6 patients show signs of autoimmunity, due to a world full of toxins, antibiotics/medications, stress and less-nutritious food.

In this role, I oversaw all marketing operations, including but not limited to growth hacking, content creation, and media communications. Collaborated with our Clinical Care and Sales teams to produce and advertise content that engages and educates members on the benefits of personalized, root cause medicine (Functional Medicine). Extremely driven, results oriented and independent - hit the ground running, and was excited to be part of a company with a strong mission of creating a world where everyone has access to functional medicine and root-cause based care.

Head Of Marketing

iFIT is passionate about empowering people to change their lives and achieve healthy, sustainable results. We strive to continuously push the limits to bring our customers cutting-edge products that will help them in every aspect of their lives.

As Nutrition Product Director I was responsible for the product planning and execution through the lifecycle of each product line plan, including removing roadblocks and creating alignment for merchants and internal teams; as well as creating, assessing, updating and communicating a clear product vision to internal and external nutritional development teams.

Director, iFIT Nutrition Product Development 

Integral member of company leadership team, providing vision and managerial oversight of brand messaging, marketing communication, and growth strategy within the rapidly expanding natural health market. In charge of positioning 7- and 8-figure products for launch by developing fully integrated digital marketing strategies. Key decision-maker in the areas of display advertising, search marketing, social marketing, and email marketing. 

‣ Drove $500,000+ in revenue after developing and launching Awaken alkalizing coffee, a first-of-its-kind nootropic hot beverage.  
‣ Led $1MM+ company-wide rebrand, including ¬¬new style guidebook, website, product packaging, and public relations strategy. 
‣ Managed a team of 11 creative direct reports in creation of digital, print, video, and social media marketing materials.  
‣ Increased department productivity 15% after implementing new hire strategy and reorganizing job responsibilities.  
‣ Increased social engagement by 200% within 3 weeks by developing a new-to-company video strategy to effectively tell company story.
‣ Grew company revenue by 10% after launching an international marketing campaign in the Philippines.
‣ Utilized data from website traffic and social channels (Facebook, Twitter, Instagram) to launch $500,000  paid advertising initiative.


Senior Marketing Manager

Managed team of analysts, working directly with the executive leadership to implement operations solutions based on root cause analysis. Oversaw day-to-day monitoring of financial procedures, including identifying, escalating, and mitigating high-risk situations. Overturned automated and manual processes, working in tandem with marketing teams to develop customer-centric automation efficiencies. 
 ‣ Solved website pain points and increased conversion rate by 2%, driving high 6-figure revenue. Overhaul also increased customer satisfaction by 10%. 
 ‣  Increased department productivity by 20% in one month using new documentation/validation tracking system.
 ‣ Developed and designed comprehensive data dashboard report to track time spent hiring new analysts
 ‣ Wrote Oversight Procedures Manual used in annual FDIC review.


Manager Operations

Recruited to manage all start-up investments, operations, and marketing strategy for multiple companies under firm’s umbrella, earning promotions each fiscal year. Led company through economic downturn by developing internal systems that originated $15MM+ in loans. Worked directly with shareholders to implement new collections policies, loss mitigation planning, and new hire training while directing all LLC operations. Reviewed financial statements and sales and activity reports, with oversight of daily service delivery. 

 ‣ Saved company $1.2MM annually by implementing loss mitigation, repossession, and recovery programs. Reorganized annual operations budget according to newly established guidelines, resulting in a 30% decrease in spending.
 ‣ Tracked $8 million of consumer auto loans, originating $750,000 in new loans each month. 
 ‣ Implemented 40+ hours of training processes for new hires. 
 ‣ Increased payment conversions by 25% in a single month by implementing custom collection tools.
 ‣ Increased online reach by 40%+ and subsequent sales by 20% after establishing new branding and marketing campaign targeted to Salt Lake metro market. Executed national marketing and branding strategy for online, social, print, radio, and television.
 

Vice President of Operations

Director Of Operations

‣ Built and designed fully integrated website to include analytics, sales tracking, user capture, market, and customer payment portal. Managed dealer management software conversion, successfully transferring existing loans to a new, web-based platform.
 ‣ Responsible for understanding the client journey and aligning marketing strategy, tactical plans, and deliverables with consumer behaviors.

Marketing Director

GreenBrand MADE IN THE USA, pre-consumer recycled fabric and apparel.  

SansÉgal’s business has been and remains selling specialty designed and decorated apparel to advertising specialty, chain-store retailers, corporations, and businesses both big and small. We literally offer hundreds of various garment styles that can be mixed with thousands of custom designs and then further customized with specific name drops resulting in hundreds of thousands of variations that get shipped throughout North America and around the world.  We are unique, leaving very little direct competition, in that we are fast, flexible and have options for every region, genre, demographic and scale with nearly every process available in the garment industry all in one location.

PPAI #:  390586
ASI #:  84867

Met with clients to discuss their advertising needs.
Worked with Sales Managers to devise a campaign that met the client's brief and budget.
Presented campaign ideas and costings to clients.
Briefed and worked directly with the creative team who produced the adverts and digital content. 
Negotiated with clients, solved any problems and made sure deadlines were met.
Checked and reported on the campaign's progress.
Kept in contact with the client at all stages of the campaign.
Managed the account's budget and invoicing the client.
Made 'pitches' to win new business.

Account Executive

As an Account Coordinator, I provided administrative and customer service support to account executives, media planners and client services managers. 

I assisted in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for the agency’s clients. This included maintaining a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.

Account Coordinator

Find out detailed information about Charlynn Patterson, Marketing Director at Sportsman's Warehouse | 20 Years of Marketing Experience | Brand & Storytelling Maven in Salt Lake City, Utah

Charlynn Patterson: Marketing Director at Sportsman's Warehouse | 20 Years of Marketing Experience | Brand & Storytelling Maven in Salt Lake City, Utah