Snow

Versatile senior creative producer with proven success developing and executing strategic content that elevates
brands, builds community and drives revenue. Leverages creativity, critical thinking and a proactive approach
to create trend-setting ideas, use a deep understanding of social platforms, pop culture and online culture.
Acts as a collaborative partner and skillful project manager to get the job done--accomplishing marketing
objectives and driving company goals. A confident leader who mentors and directs cross-functional teams
to achieve creative excellence, and work with all levels within an organization.

I lead production and project management for five food and travel video franchises and strategize on the development of creative and new franchises to increase brand visibility and promote engagement. I monitor platform algorithms and trends to adjust content to match viewer engagement. I manage all aspects of production including sourcing locations, and developing storylines, and I work closely with key internal stakeholders to ensure multi-channel assets are captured during production.

My achievements so far include:
• Successful creative development and oversight of post-production for “Really Dough?” seasons 2 and 3, Thrillist’s Webby-nominated YouTube and Amazon Prime series with 6M+ total views.
• Managing and coaching a team of three producers, creating over 40 original videos each month across YouTube, Facebook, Instagram, and AmazonPrime.
• Collaborating with senior leadership on business and creative strategy.

Senior Video Producer

I led production for “always-on” franchises for Facebook, YouTube, and Amazon Prime, producing, scripting and overseeing editing for video content and ensuring the highest quality videos while achieving weekly output quotas. I partnered with the sales team to manage the development and execution of sponsored episodes for franchises to meet contract commitments.

My successes in this role included:
• Developing and producing “Fork Yeah,” a Facebook video franchise achieving over 1+ billion views since 2017, with one video achieving 73+ million views.
• Creating, developing and producing “Eat Seeker”.
• Streamlining production processes by creating project documentation to enable better workflow and track production budgets.

Video Producer

Associate Video Producer

Social Media Producer

I developed social community initiatives, created and monitored content for brand communications, brand-owned hashtags and implemented promotional contests across social media channels. Collaborated with marketing, sales, and buyers to identify opportunities to increase awareness and drive product sales.

Some of my successes included:
• Developing a social strategy and launching three brand-specific Instagram hashtags, growing Instagram followers to 53K, a 93% increase. 
• Acting as copywriter and photo editor for social channels, ensuring messaging and imagery were on-brand.

Social Media Community Coordinator

I critiqued and reviewed all Action Sports on-demand videos for Vimeo, providing internal summaries and reviews for videos to help promote and highlight Vimeo On-Demand Staff Picks.

Vimeo-On-Demand Action Sports Moderator

I developed and executed strategies for YoBeat’s digital and social media content and created new written, video and social franchises. I collaborated with Burton Snowboards, Airblaster and Capita on product promotions and branded content to engage customers and increase followers.

Social Media Manager & Staff Contributor

I rebranded the Sugarbush Resort Terrain Parks, created a new logo and brand style guide, as well as developed and produced ski and snowboard video series. I also launched and managed Sugarbush Parks’ social media channels.

Social Media Marketing Coordinator

• Update social media pages with daily content, product, and team-related news while communicating brands’ messages to consumers.
• Design and update social media pages look and feel to fit within brands’ aesthetic guidelines. 
• Create and execute contests and giveaways that add clear brand value.
• Respond to messages and engage with fans on a one-on-one basis.

Social Media Consultant

Find out detailed information about Chas Truslow,  in Brooklyn, NY

Chas Truslow: in Brooklyn, NY

Chas Truslow

Champlain College