Chelle Struve: Marketing and Advertising Consultant in Solana Beach, CA
Chelle Struve

Marketing and Advertising Consultant
Solana Beach | United States
Skills
No information
Interests
No information
Industries
Creative Agencies
Work experience
SD Opera
Marketing and Advertising Consultant | 01/2018 - Current
Providing branding, marketing, advertising, project management, event marketing and execution and new business development services.
• San Diego Opera, campaign strategy and creative concept for multiyear fundraising initiative. Achieved year one goal first quarter of launch https://www.sdopera.org/support/sustain
•Summit Performance Group, corporate marketing strategy and plan, account management, event marketing and execution. On-site event management. Accounts 100% rebooking rate
LAK Advertising
Director of Accounts | 02/2017 - 08/2018
Lead new business and account management for non-profit vertical at marketing communications agency.
• Cultivated new business through agency pitches and RFPs achieving 25% growth over goal in first three months of employment
• Created campaigns to include direct, social, digital, PR, broadcast
Challenged Athletes Foundation (CAF)
Director of Marketing | 03/2014 - 01/2017
Directed marketing team aligning organizational goals with cohesive marketing communication strategy that drove all initiatives and led to increased awareness and funding for the CAF mission.
• Provided integrated marketing, creative services, PR initiatives and production for CAF branding and fundraising campaigns, signature events, cycling challenges, sponsor initiatives, clinics, galas, event beneficiary
• Marketing income 224% over annual goal while reducing budget by 65%
• 40% gain in social followers and online engagement for hashtags. #TeamCAF campaign - over 39 million impressions after initial launch
• Holiday giving donations increased 375% year over year through mobile, online and direct solicitations
• Redesigned and launched new web site resulting in 75% increase in traffic the first 30 days

Mattel, Inc.
Marketing and Advertising Consultant | 08/2009 - 02/2014
Provided marketing, advertising, account management, branding and business development services to agencies and corporate clients in transportation, healthcare, consumer products, nonprofit verticals.
• Managed marketing and advertising for the Ecoliner launch, world’s first heavy-duty, fast charging bus. Success of the launch resulted in an additional fleet orders and 25% growth in ridership
• Produced style guides, print, merch, e-commerce site for Hot Wheels Brand Creative product launches. Exceeded forecasted sales by an average of 15% across channels
• Developed recruitment materials targeting C-Suite professionals, dentists, new grads and retired physicians. Direct initiative 5.5% over goal
Accounts: Mattel, Inc. Hot Wheels, Foothill Transit Ecoliner, AMN Healthcare, Taskmasters, Healthy Living Expo, Branches