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Senior Associate Director of Content Development and Brand Alignment

Top Management

Professional with expertise in pragmatic marketing activation including concept and brand development, agency management, logistic execution and social amplification resulting in order to optimize consumer awareness and engagement

• Directed team of content and design associates to implement communication strategies, campaign marketing
initiatives and brand identity guidelines across 6 hospital departments to develop consistency among visual
communications across all paid and owned channels
• $2.1M communications and branding budget
• Delegated design and digital projects to 8 partner agencies
• Initiated new branding campaign emphasizing donor-centric visual messaging
• 250% increase in viewership, and 32% in direct market revenue
• $71M fundraised from branded proposals, impact reports and recognition materials
• 140% increase in online donations, 400% rise in donor participation, 86% increase in impressions
• Directed company website redesign to enhance user navigation
• 73% traffic increase with a 52% increase in blog viewership
• Managed outreach platforms including website, social media, email marketing, public relations, direct mail,
community programs and community signature events
• Directed print and digital collateral for CHOC Walk in the Park
• Outperformed branded materials and social media targeted goals for pediatric 5K fundraiser by 142%
• $3.4M raised annually in partnership with Disneyland Corporation
• 6.8 million new impressions gained through media placements and optimizing creative branding
budget through resource reallocation
• Partnered with annual Gala performers Alicia Keys, Kelly Clarkson, Keith Urban to design event collateral
• 79% expansion of photo and video database; coordinated 22 monthly outreach donor campaign videos
• Invited liaison and fundraising project manager for CHOC’s marketing team and 8 hospital institutes

• Ensured branding style guide and campaign visuals were present throughout print design materials and digital
media; designed programmatic logos, print ads, brochures, product packaging, invites, digital banner ads,
website layouts, billboards, mobile campaigns and more for multi-million-dollar campaign
• Coordinated creative UX / UI direction for campaign website; oversaw digital designs, wire frames, story boards
and site maps; integrated consistent typography, layout and color
• 22% increase in click-through rates from digital designs; implemented A/B testing throughout all
images, banners, subject lines, paragraph text, call to action buttons
• Partnered with engaging corporations throughout campaigns including Disneyland, Honda, Live Nation, Los
Angeles Angels Baseball, Credit Unions for Kids and Panda Express

Assistant Director of Creative Services

• Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland
Foundation through website redesign, content creation, digital marketing initiatives and social media
• Exposure improved 210% by expanding social media strategy and maintaining brand values
• Reached 1.3 million social media followers within the first year
• Administered rebrand for 8 company websites
• 133% increase in viewership, and 80% increase in ROI
• Succeeded in launching new ad brand campaign in partnership with Disney corporations
• 440% sales growth outperformance from past partnership campaigns
• Supervised design team associates, creative budget, delegated design and digital tasks to 3 partner agencies

Digital Creative Marketing Manager

Brand Marketing Coordinator

Find out detailed information about Chelsea Pero, Senior Associate Director of Content Development and Brand Alignment in Philadelphia , PA

Chelsea Pero: Senior Associate Director of Content Development and Brand Alignment in Philadelphia , PA

Chelsea Pero

University of Oregon