Cheryl Davis: in Aurora, CO

Video Production: • Sole responsibility for all promotional and marketing videos, including: Setup (lighting, testing audio and staging), filming, and direction of on-screen talent • Creation of all graphics and effects used in promotional videos Graphic Design: • Logo design for businesses and events • Photo correction and composites • Layout and design of business stationery (letterhead, business cards, envelopes) • Product label design • Brochure, flyers, advertisements Event Management: • Lead organizer for all logistics including: promotion, content, meals, registration, agenda and execution • Event manager duties include site management and logistics, lead generation and follow-up, booth development and messaging, publicity and event presentations • Responsible for day-to-day details including registration, coordination of staff • Create all collateral material including advertisements for industry trade journals, course schedules, event guides, and signage • Participated in the strategic planning and creative program concepts which increased attendance of signature event by 15% annually and grew attendance by 126% from 2005 to the present • Turned unprofitable events into money makers by adding $150,000 of profit annually to the bottom line within two years of joining the company Marketing: • Create, design, and write copy for brochures, direct mail pieces, emails, web banners, and advertisements • Designed branding campaign for corporate subsidiary to ensure consistent messaging across all marketing collateral materials • Oversee relationships with outside contractors including printers, shippers, and promotional product companies • Improved effectiveness of email campaigns through the management of emailing program that tracks deliverability rates, open rates, and click-throughs • Assist in the creative concepts, designs, and coordination of outside vendor promotional materials and course schedules under the direction of the Director of Marketing and the Director of Education