Lifestyle

Outdoor

Yoga

Health & Fitness

Co-Founder

Executive

Enthusiastic Brand and Marketing Director. Demonstrates success planning and executing marketing campaigns,
driving social media and online programs, and promoting brand awareness. Recognized in the industry for
developing, implementing and managing new media campaigns resulting in an increase in customer engagement and
acquisition, passionate about building productive relationships.

 Developed designed and created a CBD skincare line from concept to product.
Event Coordinator and host of CBD panels and Events for the purpose of product education and marketing
strategy.
Managed Design of all branding assets associated with VerVefy Inc.
 Visionary behind creating a elevated CBD skincare line that aligns with the fast growing CBD market. Beauty + CBD will be the next on the shelves.
Responsible for all sales pipeline straight to consumer & wholesale.

Able to direct a team to successfully launch facebook ads
Conceptualize and map out online funnels
Able to draw online journeys from landing pages to CT
Work directly with Clients launching various online campaigns
Social Media Strategy
Develop, project manage and present online courses to clients
Take clients from a normal business model to various online platform
Project management
Ability to manage a team online and in-house
Email campaigns

Director

Work closely with marketing team-developing strategies aligned with growth plan
Collaborate with outdoor industry leaders to pitch, launch and execute initiatives
Determine marketing objectives and prepare annual budgets
Develop and present marketing reports to top management
Deliver ongoing market analysis and assessment with vendors marketing team
Develop systems and procedures to ensure that the leads generated are optimally utilized
Create, develop and establish community-based programs involving media, marketing and high-level events
Responsible for overall in-store marketing displays and signage
Develop and implement content driven program for usage of staff's outdoor trips
Conceptualize, Implement and manage Customer Service tools, policies, and procedures

Marketing Director

Promoted brand awareness through website, social media and SEO techniques
Ensured successful participation in tradeshows, exhibitions and special campaigns
Conceptualized and managed interactive social media contests
Managed creation and analysis of PPC Ads
Managed design and programming of UX web development, blog platform, and micro sites
Designed and implemented Sales and Marketing Event Calendar
Responsible for Coordination and Event Facilitation, 800 + attendees, Vendor Village
Designed and launched in-store promotional events and athlete appearances

Brand Manager

Launched brand campaign for start up apparel company.
Grew sales 40% each quarter.
Developed recognizable brand in the fitness apparel industry.
Responsible for sales and product placement with Anthropologie, Urban Outfitters, Free People, Amazon, Equinox, Madison on 3rd, and over 400 studios and lifestyle stores.

Launched successful fitness website as the first online trainer
Company-wide team captain responsible for maintaining high quality standards
Highly sought after trainer specializing in core training and yoga
Blogger and online self marketer

Online Personal Trainer

Fit Mommy Columnist

Developed and implemented this growing studio's nutrition department
Managed client relationships, marketed and networked in the community
Designed and taught my own fitness classes

Nutritionist, Lead Personal Trainer and Group Fitness Instructor

Lead Personal Trainer and Resident Nutritional Consultant

Sole Owner and Operator

Sales and Payroll Sales Representative

Find out detailed information about Cheyana Van Dender, Co-Founder in Laguna Beach, CA

Cheyana Van Dender: Co-Founder in Laguna Beach, CA

Cheyana Van Dender

American College of Exercise

Langara College