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Twenty two  years of progressive, sophisticated graphic design experience + Creative Direction + Art Direction + Expert designer with diverse, high-profile industry successes + Seeking technically challenging creative opportunities + Ability to integrate concepts, ideas, design and attitude to generate innovative brand communications in a fresh, authentic way + Establish creative brand guidelines and apply across all touch points, while maintaining business relationships + Leader and team player, works collaboratively and cross departments sharing technical and business knowledge within the team.

_Implemented exceptional design skills to create original, innovative concepts and designs that appropriately reflect Wahoo brand and product campaigns.
_Created visual assets and graphics for product launches focusing on consumers. Included a selection of appropriate visuals, techniques and modifications to ensure brand success.
_ Communicated and presented design concepts for presentation materials in conjunction with design and category teams that effectively communicated the concept behind the line for internal and external audiences.

Senior Graphic Designer

_Implemented, evolved, and reimagined visual brand identity through creative and content creation.
_Owned website design and work closely with developers to implement those designs.
_Designed print and digital ads for publications and 3rd-party sites.
_Designed product and brand assets for 3rd-party retailers.
_Worked closely with the product team to understand upcoming product feature releases and effectively translate those into easily understandable digital content.
_Functioned as senior marketing designer and provide direction to junior creative team members and contractors/vendors when needed.
_Contributed insights into the overall marketing strategy.

Senior Brand Designer

_Collaborated with internal team in graphic communications development / planning/strategy and enhancement; applied logical expertise to effectively communicate brand needs.
_Ensured that graphic design intent is met on behalf of the brand.
_Assessed responsibilities that were graphic related; and delegated those tasks that fell outside graphic development scope; worked in concert with fellow team members to generate holistic structural and graphical solutions.
_Employed deliverables using presentation materials; research; logic and strategy that act to bring graphic communication solutions for products.

_Facilitated moving global strategies forward with bright creative ideas, executed designs with smart strategic solutions synonymous with the highest levels of quality, style and performance.
_Worked collaboratively with global brand/marketing team members to elevate products in highly competitive marketplace.
_Developed and presented innovative ideas for global retail locations that resonated with regional customers.

Graphic Designer

_Maintained and grew all aspects of creative deliverables.
_Consulted on the briefs; recommending the development strategy; the resource allocated to conduct the work.
_Decision making regarding in progress deliverables.
_Responsible for the development hours and level of delivery for the creative department.
_Continuously monitored development hours to assure that tasks are being managed in efficient fashion and that we meet or exceed profit targets established by the Executive Creative Director.
_NIKE Categories: M & W Running / M & W Training / Basketball / Jordan / NSW / NIKE SB

Agency Creative Director

_Worked both independently and collaboratively with others to take briefs and turn them into big, original, culturally vibrant ideas rooted in exceptional design fundamentals.
_Executed across a wide range of output, from the big one-off campaigns, to the tactical everyday and everything in between. Output included digital, environmental and print design.

Freelance Creative Designer

_Executed and shepherded art direction from concept and executive buy-in through all stages of creative development, production and post-production—ensuring faithful execution, quality, and brand consistency all the way.

_Served as brand steward ensuring that all assets adhered to global brand standards.
_Led all global consumer and trade creative development, brand standards and guidelines, digital advertising, sales collateral, global catalogs, POP, and retail experiences.
_Directed global packaging for Cannondale Parts and Accessories.
_Developed global Cannondale branded apparel for professional race teams.
_Directed all campaign photo shoots and video assets for implementation into global consumer / dealer catalogs / creative templates.
_Ensured successful implementation of brand direction from concept through to production.
_Managed and oversaw creative production budget globally.
_Directed outside ad agencies and freelancers across multiple creative projects.

Global Creative Director

_Responsible for creative development, including ad concepts, brand standards and guidelines, digital advertising, sales collateral, catalog, point of purchase and retail merchandising.
_Launched new ad campaign and brand standards with the introduction of the model year releases.
_Served as brand leader, ensuring that all creative assets adhered to global brand standards.
_Designed NA packaging for GT BMX Parts and Accessories.
_Developed global GT professional race apparel for teams and for N.A. casual lines.
_Designed annual global consumer and dealer catalogs, and marketing templates.
_Partnered with Global Marketing managers to ensure creative production budgets were met.
_Oversaw all campaign photo shoots and video assets.

_Managed development and creative execution of campaign-based advertising across print and web
_Nurtured relationships with the sales department, playing a critical role in new business development.
_Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web.
_Translated sales objectives into creative strategies and directed the creative team in the production of advertising and marketing collateral across multi-channel print, web, and broadcast.
_Managed team of freelancers on and off-site.

Creative Director

_Created and implemented identity systems for multiple Sallie Mae external brands.
_Managed required resources to complete multiple projects on budget and on time.
_Completed design tasks to meet deadlines and ensure creative integrity.
_Built an in-house creative services team by developing standards and ways of working policies.
_Brands: Bank One / Chase Bank / Fifth Third Bank / Provident Bank / Sallie Mae / and several national universities and colleges.

_Collaborated on several overall brand strategies and advertising campaigns for key brands.
_Created and implemented integrated brand identity systems for global consumer brands.
_Led brand identity and visualization work with creative teams to deliver consistent client strategies.
_Brands: Always / Bounty / Downy / Eclipse / Physique / Tampax

Designer - Branding and Packaging

Find out detailed information about Chris Anderson,  in Park City, UT

Chris Anderson: in Park City, UT

Chris Anderson

Florissant Valley Community College

Northern Kentucky University