Chris Anderson: in Park City, UT

_Implemented exceptional design skills to create original, innovative concepts and designs that appropriately reflect Wahoo brand and product campaigns. _Created visual assets and graphics for product launches focusing on consumers. Included a selection of appropriate visuals, techniques and modifications to ensure brand success. _ Communicated and presented design concepts for presentation materials in conjunction with design and category teams that effectively communicated the concept behind the line for internal and external audiences.

_Implemented, evolved, and reimagined visual brand identity through creative and content creation. _Owned website design and work closely with developers to implement those designs. _Designed print and digital ads for publications and 3rd-party sites. _Designed product and brand assets for 3rd-party retailers. _Worked closely with the product team to understand upcoming product feature releases and effectively translate those into easily understandable digital content. _Functioned as senior marketing designer and provide direction to junior creative team members and contractors/vendors when needed. _Contributed insights into the overall marketing strategy.

_Collaborated with internal team in graphic communications development / planning/strategy and enhancement; applied logical expertise to effectively communicate brand needs. _Ensured that graphic design intent is met on behalf of the brand. _Assessed responsibilities that were graphic related; and delegated those tasks that fell outside graphic development scope; worked in concert with fellow team members to generate holistic structural and graphical solutions. _Employed deliverables using presentation materials; research; logic and strategy that act to bring graphic communication solutions for products.

_Facilitated moving global strategies forward with bright creative ideas, executed designs with smart strategic solutions synonymous with the highest levels of quality, style and performance. _Worked collaboratively with global brand/marketing team members to elevate products in highly competitive marketplace. _Developed and presented innovative ideas for global retail locations that resonated with regional customers.

_Maintained and grew all aspects of creative deliverables. _Consulted on the briefs; recommending the development strategy; the resource allocated to conduct the work. _Decision making regarding in progress deliverables. _Responsible for the development hours and level of delivery for the creative department. _Continuously monitored development hours to assure that tasks are being managed in efficient fashion and that we meet or exceed profit targets established by the Executive Creative Director. _NIKE Categories: M & W Running / M & W Training / Basketball / Jordan / NSW / NIKE SB

_Worked both independently and collaboratively with others to take briefs and turn them into big, original, culturally vibrant ideas rooted in exceptional design fundamentals. _Executed across a wide range of output, from the big one-off campaigns, to the tactical everyday and everything in between. Output included digital, environmental and print design.

_Executed and shepherded art direction from concept and executive buy-in through all stages of creative development, production and post-production—ensuring faithful execution, quality, and brand consistency all the way.

_Served as brand steward ensuring that all assets adhered to global brand standards. _Led all global consumer and trade creative development, brand standards and guidelines, digital advertising, sales collateral, global catalogs, POP, and retail experiences. _Directed global packaging for Cannondale Parts and Accessories. _Developed global Cannondale branded apparel for professional race teams. _Directed all campaign photo shoots and video assets for implementation into global consumer / dealer catalogs / creative templates. _Ensured successful implementation of brand direction from concept through to production. _Managed and oversaw creative production budget globally. _Directed outside ad agencies and freelancers across multiple creative projects.

_Responsible for creative development, including ad concepts, brand standards and guidelines, digital advertising, sales collateral, catalog, point of purchase and retail merchandising. _Launched new ad campaign and brand standards with the introduction of the model year releases. _Served as brand leader, ensuring that all creative assets adhered to global brand standards. _Designed NA packaging for GT BMX Parts and Accessories. _Developed global GT professional race apparel for teams and for N.A. casual lines. _Designed annual global consumer and dealer catalogs, and marketing templates. _Partnered with Global Marketing managers to ensure creative production budgets were met. _Oversaw all campaign photo shoots and video assets.

_Managed development and creative execution of campaign-based advertising across print and web _Nurtured relationships with the sales department, playing a critical role in new business development. _Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web. _Translated sales objectives into creative strategies and directed the creative team in the production of advertising and marketing collateral across multi-channel print, web, and broadcast. _Managed team of freelancers on and off-site.

_Created and implemented identity systems for multiple Sallie Mae external brands. _Managed required resources to complete multiple projects on budget and on time. _Completed design tasks to meet deadlines and ensure creative integrity. _Built an in-house creative services team by developing standards and ways of working policies. _Brands: Bank One / Chase Bank / Fifth Third Bank / Provident Bank / Sallie Mae / and several national universities and colleges.

_Collaborated on several overall brand strategies and advertising campaigns for key brands. _Created and implemented integrated brand identity systems for global consumer brands. _Led brand identity and visualization work with creative teams to deliver consistent client strategies. _Brands: Always / Bounty / Downy / Eclipse / Physique / Tampax