Chris Barnes: Demand Generation Marketing Manager in Wilmington, NC

Plan and execute quarterly and yearly B2B marketing plans within specific verticals. In charge of meeting new name, MQL, and booking goals. Collaborate with other demand generation managers to cross verticalize specific marketing assets. Create a webinar timeline which includes finding SME’s, creating email campaigns, and ensure the webinar meets attendee’s needs.

- Webmaster and marketing manager for all 27 chapters throughout the world. - Managed the monthly digital techncial journal during a short staffed year. - Led and oversaw association rebranding. - In charge of all website information, integrations, content, and users through multiple third party software’s and companies. - Communicated value of membership through targeting social and PPC campaigns. - Developed strategy and managed KPI’s while maintaining focus on the association’s strategic plan. - Created and implemented yearly marketing plan across all departments in the association. - Sold event booths and sponsorships at yearly international events. - Secured advertisement sales of monthly association journal, the association websites, and promotional emails. - Managed print publications, on-demand printing, and digital publications (DRM software). - Pivoted in-person events to virtual events which included trade show booths, on-demand and live presentations, and daily breakout sessions.

- Built marketing campaigns for international events. - Produced monthly print and digital advertisements for international industry publications. - Actively participates in new business efforts, and builds and strengthens existing customer relations through targeted follow-ups and networking. - Leverages broad-based business knowledge and functional expertise to future plan and drive strategies that achieve on-target deliverables. - Supervised and mentored the in-house design team, and contributes to their professional development.

Digital Media and Brand Management • Leads, conceptualizes, and executes global campaigns and promotions. - Initiated the Taste of the South and Southern Cast Iron print advertisements, which rolled out into 8 retail stores across the country to help generate $100K in sales. - Substantially grew the audiences and engagement for Facebook, Twitter, Instagram, LinkedIn, Vimeo, and YouTube, and increased customer leads and sales conversions by 120%. - Directed and edited a company video to promote brand awareness that has increased sales by 75%. • Provides creative counsel and brand direction for global and local execution. — Partners with off-shore lawyers to ensure proper classification of multiple products across 5 brands. — Champions the product packaging and redesign efforts, including logos, labels, barcodes, and branding of master boxes. • Prepares and delivers keynote presentations to communicate ab

• Key client liaison for all web-based services, including e-commerce, online advertising/PPC campaigns, email marketing, and SEO activities. — Collaborated with cross-functional teams and contributed to the 20% YOY growth for e-commerce sales. — Budgeted and invoiced all web-related activity for over 10 clients. • Creatively managed the annual $25K sponsorship of the national hunting show, Pass’n It On Outdoors, for 3 consecutive years. — Coordinated 20 tv commercials, designed print ads and in-store merchandising materials, and oversaw 20 giveaways and events. • Project managed the art direction and logistics for the Got to be NC show and the NC Seafood Festival. — Designed and created multiple web banners and advertisements to generate brand awareness.

• Manages the $300K advertising budget for print and online activations of America’s largest wholesale skateboard distributor. — Designed a print catalog with a print run of 15K for the world’s largest skate and surf industry trade show in Orlando, FL. — Initiated the implementation of the new longboard section on the website, which directly increased sales of associated products by 90%. — Created landing pages for each brand and executed SEO strategies to rank and maintain all of them within the top 3 search results on Google. • Designs and authors the global corporate brand identity and logo guidelines. • Managed and guided the design team by providing oversight for project milestones.

- Ensure beach safety - Apply first aid when needed - Rescue swimmers when needed - Work with a team when missing swimmer search is called - I worked here for 4 summers

- Oversee entire web department which included eight employees at two different locations - Budgeting monthly and yearly advertisements and search engines - Increased sales through email marketing, social media and print advertisements for news papers and television commercials - Copy writing for new products with SEO implemented in the writing to drive more search results to company - Photographing all new products, ensuring photographs were correct size and color scheme for website - Redesign existing website to drive more traffic to new and sale products

- Design flyers, emails and banners to increase sales of new products daily - Infiltrating the banners and flyers to companies websites through html and asp coding - Photographing new products daily and manipulating the image to appropriate sizing for three images on the websites