Lifestyle

Marketing Specialist

Specialist & Consultant

? Oversaw SEM agency to ensure budgeted CPL and CPA were met for PPC and SEO channel on a daily and monthly basis

? Managed social media campaigns across 31 campus locations ensuring relevant engaging content was posted across all platforms

? Designed social media posts, collateral material and landing page assets using Adobe Photoshop, Indesign and Illustrator

? Gathered, interpreted and synthesized large quantities of data into deliverable reports using Microsoft Excel, Word and PowerPoint

? Managed paid advertising on Facebook and Yelp for UEI brand ensuring budgeted CPL and CPA were met on a monthly basis

? Conducted market research on a quarterly basis to evaluate competitors, identify opportunities and market trends

? Analyzed established KPIs for U.S. Colleges division to identify effect-cause relationships
financial outcomes and marketed actions to identify areas of opportunity

? Designed market database for all current and past clients to identify most profitable segments

? Toured multiple countries for presentation of products with established and potential clients

? Researched North American competitors to identify industry specific successful marketing strategies

? Coordinated with multiple departments on project rollout schedule for new product launch

? Reviewed website content and coordinated updates consistent with strategic marketing objectives

Market Intern

? Maintained and updated a detailed database of all marketing material including market research, presentations, program analysis and market demographics

? Perform market research on competitors and students in order to identify marketing trends in the education field

? Worked with various San Diego county community organizations to arrange outreach and community engagement events

Student Services Marketing Assistant

? Worked with retail leadership sales team to develop marketing objectives to meet company goals across all product lines

? Tracked, measured and analyzed website traffic patterns and online conversion behavior

? Analyzed market segment data to determine which segments were more responsive, which campaign was most successful, and communicate this from a statistical perspective 

? Worked with agencies and vendors in coordinating the production of marketing collateral materials, web site content and direct mail pieces making sure brand guidelines were met

Marketing Associate

Find out detailed information about Chris Bryant, Marketing Specialist in Irvine, CA

Chris Bryant: Marketing Specialist in Irvine, CA

Chris Bryant

California State University San Marco