Creative Agencies

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Tech

A creative leader with over 20 years' experience building and leading award-winning global teams in the
entertainment and technology industries. With over 100 awards for outstanding creative and marketing
campaigns (Emmy, Promax/BDA and more), I encourage my teams to develop innovative high-impact
creative solutions that disrupt and define industry standards while maintaining a rich, inclusive global
culture. Diversity of background combined with global corporate and creative experience in over a
dozen countries affords me a unique point of view in all aspects of my leadership.

Part of the original core leadership team reporting to the CEO, driving growth from 50M MAU to over 160M+ MAU, 1B+ downloads and 16th most downloaded app worldwide for 5 consecutive
quarters (and counting). Creative direction and management of creative teams and vendors
worldwide. The global creative team consist of 30 people distributed between the San Francisco,
Los Angeles, Beijing, Tokyo, Yerevan and Moscow offices.


• Complete rebranding (Visual, Voice & Tone) across the entire ecosystem (corporate, product, marketing, social, editorial).
• Hands on design, development, expansion and passionate evangelism of the company brand.
• Creation of global hubs for better regional speed, relevancy and authenticity. Expanded the team from
5 in Armenia to a global team of 30 in 6 different hubs around the world.
• Collaboration and Influence with global partners. Localization and customization of assets,
requirements and strategies based on regional cultural standards and sensitivities. Global
solutions handled with regional finesse.
• Restructured agencies processes, team, workflows and business strategies to be more effective
and consistent allowing for better transparency, customer focus, efficiency and quality.
• Director and creative director on shoots and high profile media campaigns globally.
• Creative leadership and brainstorming on all new campaigns, deliverables, creative and technical
requests for marketing, product, social, paid UA, premium content and partnership teams.
• Architect of ASO and Paid UA creative strategies resulting in a decrease in CAC of 45% and 104%
increase in paid subscribers.
• Leadership and creative direction of the Premium content team resulting in a 3x increase in usage and subscriptions.
• Owner of special projects and innovation initiatives for product, AI, Filter and Machine Learning teams.

Head of Global Creative (VP)

ZouGard is a full-service international creative solutions provider specializing in all aspects of media
production and creative development from concept to completion.

Clients include Gansu Huangtai Wine, Hunan Free-Sky Design, 927 Creative and more.


Co-Founder

Creative direction and management of a staff of designers, app/web developers and media
professionals for worldwide creative services. A shared service, the department works with various
cross functional groups and initiatives worldwide.

• Creative leadership and brainstorming of all new campaigns, deliverables, creative and technical
requests.
• Responsible for building a high functioning creative team and driving the creation of new deliverables
that resulted in a 57% YoY growth in support of global clients.
• Influence and collaboration with global partners. Localization and customization of assets,
requirements and strategies based on regional cultural standards and sensitivities. Global
solutions handled with regional finesse.
• Responsible for working with regional vendors and stakeholders around the world to produce
global media in two to three countries per quarter. Creation and negotiation of budgets with regional vendors and corporate procurement.
• Director and creative director of shoots and high profile media campaigns globally.

Creative Director/Executive Producer

Creative direction and management of the network creative team. Performing work for on-air, off-air,
corporate, print, web and ad sales clients.

• Writer, designer and director of award-winning special projects and promo campaigns from concept
through completion. These ranged from high profile dialogue driven talent spots to highly stylized
creative and network branding campaigns.

Director, Creative

Find out detailed information about Chris Gard,  

Chris Gard:

Chris Gard